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Mbrand3 - Model Case - Insurance [English version]
1.
Mobile - Marketing
- Media Model Case : Insurance
2.
Assurances
3.
Context: Promo «
livret AXA » et « Bonne conduite » Format: Interstitial & Banner Site: Allociné, Dailymotion, Cosmo, Grazia, Closer, Info Concert, Les Inrocks, RATP, FNAC, AFP, Les Echos Specificities: 100% SOV (Allociné Interstitial) Redirection: Click to store Results: Banner > 1% Interstitial > 10% Allociné Day > 29%
4.
5.
Context: Promo of
the MMA application Format: Banner & Interstitial Site: Beezik, Info Concert, Dailymotion, Universal, Allociné, Télépoche Specificities: One Day at 100% SOV Redirection: Click to store Results: Banner > 1% Interstitial > 10%
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