14. DESIGN RESEARCH
CONCEPT ETHNOGRAPHY
TESTING
PERSONA
SURVEYS
DEVELOPMENT
IDEATION
NEEDS
GAME BASED ASSESSMENT
ELICITATION
15. Remote Research
In person
Remote
DeïŹnition:
Research where the
participant is not
sharing physical space
with the researcher.
% of qualitative research
done remotely*
*Source: BPâs best guess
47. Communication
phone Skype / VOIP
Reliable Cheap or free
Can be expensive Harder for users
for international Can combine with
Conference calls screensharing to
needed for stress userâs
observers connection
The Past The Future
52. Recruiting Options
realness
Grab someone in the hallway
Grab someone who isnât directly involved in
your project
IM your friends for a quick look
Panels and recruiting agencies
Real customers from marketing lists
Site intercepts