The document provides an overview of social media for business purposes. It introduces Bolin, a marketing firm, and highlights three of its growth catalysts who specialize in digital marketing and social media. The document then covers basic concepts about various social media platforms, strategies for social media planning and engagement, and measurements of effectiveness.

1. Social Media 101. Listen. Engage. Grow. Prepared for 04.08.09

2. Founded in 1950. Locations: Minneapolis, Chicago. 43 employees, 11 growth catalysts. Bolin at a Glance

5. It’s a New World.

6. Our Perspective: Atomize The past The present and future

7. Our Perspective: Energize Awareness

8. Our Perspective: Empower Consumers

10. Why is Social Media popular? “ Person like yourself or your peer” is seen as the most credible spokesperson about a company and among the top three spokespeople in every country surveyed.” “ © Annual Edelman Trust Barometer survey

12. Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?

14. 15 million accounts. 1% create 99% of the content. Source: Compete.com

15. Giving people the power to share and make the world more open and connected. With almost 200 million users… “ Facebook is rapidly becoming the Web’s dominant social ecosystem and an essential personal and business networking tool” New York Times

17. Parents and professionals are rapidly adopting Facebook.

18. So many platforms, so little time Source: Social Media Starfish; Robert Scoble and Darren Barefoot

23. Are you listening?

24. Planning Hierarchy & Measurements

28. Sharing and Bookmarking