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Vainikka
1.
@
Ecosystems, tablets - and inherent (new) business opportunities Petteri Vainikka, researcher, Aalto University petteri.vainikka@tkk.fi 050 0585350 Espoo, June 18, 2010 © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
2.
@
2000 © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
3.
@ Presentation overview
1 Ecosystems: Before and beyond AppStore 2 Tablets: 2010-2020 3 Inherent (new) business opportunities © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
4.
@ Presentation overview
1 Ecosystems: Before and beyond AppStore © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
5.
@ What makes an
online ecosystem? Attractive Convenient Reaches users core product virtual and paying marketplace customers Provides Proven sizeable revenues drive revenues new growth © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
6.
@ Ecosystems. Before and
after Apple. 1999 2007 2010 ? © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
7.
@ A look
back at the past decade* EXPECTATIONS 2010’s ‘Convergence at last’ Early 2000’s ‘Peak of 3G hype’ Late 1990’s ‘GSM madness’ ‘3G hangover’ Legend: MOBILE INTERNET *In Europe and the US TIME © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
8.
@
(Mobile) OEM ISPs & carriers © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
9.
@
(Mobile) OEM Social networking Media & Publishing ISPs & carriers © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
10.
@ Presentation overview
2 Tablets: 2010-2020 © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
11.
@
Tablet market will be the new advertising market Publishing revenue... ... Internet revenue. Campaign budget Campaign budget Potential advertising clients > Potential advertising clients > © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
12.
@ Tablets:
Apple and Android The challenge: The consumer friendly, high visibility, large answer: working ecostem,... proprietary, closed, tightly controlled, hardly mass market,... ...or: e.g. © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
13.
@ Tablets as true
convergence platforms real life online life service mashup © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
14.
@ Presentation overview
3 Inherent (new) business opportunities © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
15.
@ Value creation
+ value capturing as ‘connector’ as ‘hub’ ‘fragmented connectedness’ © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
16.
@ Marketing is about... Consumer
attention, Consumer interest, Consumer decision, and action. © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
17.
@ Tablets are... Personal,
Location aware, real time, connected, transaction capable. © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
18.
@
Thanks. © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
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