1. I’m not you Modelling and conceptualizing personalization in information architecture Presented by / Bogo Vatovec Change Management / Knowledge Engineering / User Experience / Interaction Design / Process Engineering
14. Separate behaviour without and with personalization Without personalization, the user experience looks like this….. With personalization, the user experience looks like that….. Personalization expands the existing essential functionality. It is never a function on its own. The interactive system must serve its main purpose also without personalization.
15. IAs use common usage scenarios to define the context of personalization
26. Use cases in Information Architecture Illustrative purpose only
27. Use case model allows us to better understand the interactive system generalize include A use case model consists of three main type of relationships: Illustrative purpose only
28. The aspects-oriented use case modelling gives extend relationship a dynamic dimension extend Illustrative purpose only
30. User profiles can be incorporated in the activity diagram For use case haters: Use the flow-diagramm connecting screens in the same way and create various flow for each profile-type
31. This is silly. Have no idea anymore what we are talking about
34. This was easy, wasn‘t it? Wait – were are at the personalization rules? Wait – were are the Bayesian models? Wait – were are adaptive interfaces?
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36. Let‘s move to technology a bit and then explore the rest
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38. To come up with requirements, you need to further specify them
39. Technical architecture for personalization Users User interface Layer Personalization Profile Layer Specific Values Vocabulary Layer Attributes Content User Profile Content Profile Content Attributes User Attributes Personalization Rules Personalization Rules Modified from the model by Argus Center for Information Architecture Analytics User Behaviour Content Statistics
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41. Those of you who carefully listened notices that I missed an important compontent….. TIME
42. Until now we looked at the user and content profiles as one object with one state Since the user profile has only one state, we forget the sequence of actions – user‘s decision making process