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Change Management Guide for Tech Communicators

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Bogo Vatovec
Bogo Vatovec

an overview of change management for publication and technical communication teams

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Change Management for Technical Communicators Presented by / Bogo Vatovec Change Management / Knowledge Engineering / User Experience / Interaction Design / Process Engineering
Getting to know each other ,[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Change Management: An Introduction
Some examples of a change / but not necessarily of Change Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How can I avoid being involved with Change Management? A guide to ignorance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How can I avoid being involved with Change Management ,[object Object],[object Object],[object Object],[object Object]
In a business context, Change Management is about performance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Change management is the effective management of a business change such that executive leaders, managers and front line employees work in concert to successfully implement the needed process, technology or organizational changes. (HBR, a Change Management Primer)
Essential of Change Management: Different perspectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The two perspectives define two aspects of Change Management ,[object Object],[object Object]
What has Change Management to do with Technical Communication? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise: the last change project you have seen or been involved with ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organizational Change Management: An Overview
Organizational Change Management ,[object Object],[object Object],[object Object],[object Object]
A manager’s view on a change: “I need results!” ,[object Object],[object Object],[object Object],[object Object],[object Object]
The goal is to develop the following organizational capabilities and skills: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Individual Change Management: An Overview
Individual Change Management ,[object Object],[object Object],[object Object],[object Object]
A recipient’s view of a change: “What will this change mean to me?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You will need to develop skills and capabilities in the following areas ,[object Object],[object Object],[object Object],[object Object],[object Object]
Useful skills and competencies for an individual participating in a Change Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A guide to implementing change
Critical barriers to implementing change and why change projects fail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Successful organizations… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Principles for successful Change Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do people react to a change?
The Janssen’s Four Room Apartment model Note: Another similar model is “the value of tears”
What to do with employees in each room? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identify change agents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Change Process
The Change Process Model - ADKAR ADKAR: Developed by Jeff Hiatt is 1995 and later published in an article titled "The Perfect Change" by the Change Management Learning Center in 1999
ADKAR Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ADKAR - Awareness Awareness is created through communication: ,[object Object],Communicators ,[object Object],Timing ,[object Object],[object Object],Channels (enablers) ,[object Object],[object Object],[object Object],[object Object],Key messages
ADKAR : Building Desire ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ADKAR: Creating Knowledge ,[object Object],[object Object],[object Object],[object Object]
ADKAR: Creating Ability to change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ADKAR - Reinforcement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Communication in a change process
The key issue in Change Management: Communication ,[object Object],[object Object],[object Object],[object Object]
The key issue in Change Management: Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Differentiate between a “lack of information” and “lack of communication”. Differentiate between “being informed” and “knowing”
Questions to answer in a change process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facts about communication in a change process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise: A change in the Publications Department ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise: Did you consider the following? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise: Continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The role of a Technical Communication in a Change Process
How to identify (potential) change projects? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some typical roles a Technical Communicator can take in a Change Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next steps
How to proceed? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recommended literature ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommended internet sites Free online articles, materials, and resources for the ethical development of people, business and organizations. http://www.businessballs.com/ On the site you'll find in-depth articles, hundreds of long book reviews and lots of other information. http://change-management-monitor.com/ The CMD is a website dedicated to Change Management and contains a wealth of resources http://www.change-management-directory.com/ One section of the Free Management Library http://www.managementhelp.org/org_chng/org_chng.htm
Thanks! Bogo Vatovec Consulting Office Gabriel-Max-Str. 20 / 10245 Berlin T +49 30 20078666 / F +49 30 20078661 / office@bovacon.com / www.bovacon.com © Bogo Vatovec Consultig

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Change Management Guide for Tech Communicators

  • 1. Change Management for Technical Communicators Presented by / Bogo Vatovec Change Management / Knowledge Engineering / User Experience / Interaction Design / Process Engineering
  • 2.
  • 3.
  • 4. Change Management: An Introduction
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 14.
  • 15.
  • 16.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. A guide to implementing change
  • 23.
  • 24.
  • 25.
  • 26. How do people react to a change?
  • 27. The Janssen’s Four Room Apartment model Note: Another similar model is “the value of tears”
  • 28.
  • 29.
  • 31. The Change Process Model - ADKAR ADKAR: Developed by Jeff Hiatt is 1995 and later published in an article titled "The Perfect Change" by the Change Management Learning Center in 1999
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. Communication in a change process
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46. The role of a Technical Communication in a Change Process
  • 47.
  • 48.
  • 49.
  • 51.
  • 52.
  • 53. Recommended internet sites Free online articles, materials, and resources for the ethical development of people, business and organizations. http://www.businessballs.com/ On the site you'll find in-depth articles, hundreds of long book reviews and lots of other information. http://change-management-monitor.com/ The CMD is a website dedicated to Change Management and contains a wealth of resources http://www.change-management-directory.com/ One section of the Free Management Library http://www.managementhelp.org/org_chng/org_chng.htm
  • 54. Thanks! Bogo Vatovec Consulting Office Gabriel-Max-Str. 20 / 10245 Berlin T +49 30 20078666 / F +49 30 20078661 / office@bovacon.com / www.bovacon.com © Bogo Vatovec Consultig