1. Company Ad Agency status
Alcon Pharmaceuticals DeVito Verdi sent email, f/u with phone calls
AllState sent email, f/u with phone calls
Leo Burnett
Blue Diamond sent email, f/u with phone calls
Bolthouse Farms not interested
Canon DeVito Verdi sent email, f/u with phone calls
Chevrolet Goodby, Silverstein sent email, f/u with phone calls
Chevrolet Josh Spanier, Christine O'Donnell sent email, will f/up with phone calls
Chiquita sent email, f/u with phone calls
Meet with CEO and account managers; presented to smuckers and
Campbells/Smuckers G2 Rita and Kelly
campbell's; waiting for answer; following up this week
Cuisinart not interested
Delmonte Foods (Contadina, College
not interested, in the midst of being bought
Inn broth, Delmonte Fruits, etc.
Direct contact at corporate office
Dole Foods sent email, f/u with phone calls
esurance sent email, f/u with phone calls
sent email, f/u with phone calls, based in CT, trying to schedule
Finesse Hair products
meeting
General Electric Dragon Rouge sent email, f/u with phone calls

2. General Mills McCann Erickson sent email, f/u with phone calls
General Motors sent email, f/u with phone calls
Leo Burnett
sent email, f/u with phone calls, presented proposal for full
Grimmway
package, waiting for response
sent email, f/u with phone calls; presented with total opportunity
Hersheys Arnold Worldwide for $1.8 million and $5 million. Media planners asked for additional
information
Hidden Valley sent email, f/u with phone calls, sent recipe link from site
Home Depot sent email, f/u with phone calls
Carat Media
Hormel sent email, f/u with phone calls
Kellogg sent email, f/u with phone calls
sent email, f/u with phone calls. Waiting to hear about meeting in
Kimberly Clark Mindshare
NYC. Has overview materials and budget for total package
Kraft MediaVest sent email, f/u with phone calls
Land O Frost sent email, f/u with phone calls
Lea & Perrins sent email, f/u with phone calls
LG Electronics sent email, f/u with phone calls
met, sent proposal, waiting for decision, turned down full
LiDestri
sponsorship but evaluating smaller one between $100K and $500K
Lipton Goodby, Silverstein sent email, f/u with phone calls

3. MasterCard McCann Erickson sent email, f/u with phone calls
MayTag sent email, f/u with phone calls
Leo Burnett
McCormick sent email, f/u with phone calls
sent email, f/u with phone calls, sent original overview and
Miracle Whip (Kraft)
highlight reel
National Cattleman's Beef
sent email, f/u with phone calls
Association
Native Energy sent email, f/u with phone calls
Nissin Foods Dentsu America sent email, f/u with phone calls
sent email, f/u with phone calls; looking at opportunity and has
Nivea
seen numbers.
sent email, f/up with phone calls, waiting to discuss before they see
Nokia through corporate offices
package and if their ad agency responds to us
PepsiCo/Frito Lay through GC and Mike Sullivan waiting to send email to GC on Mike's ok. This week.
Ragu sent information
Robinson USA sent email, f/u with phone calls, not interested
met, sent proposal, waiting for decision on $600,00 sponsorship.
Seventh Generation
Planned conference call on March 2nd.
ShopRite ShopRite sent email, f/u with phone calls
SoBe by Pepsi sent email, f/u with phone calls

4. sent email, f/u with phone calls, waiting for feedback from State
State Farm
Farm exec.
sent email, sent pilot, waiting for decision, presented with overall
Travelers
package. Contacts direct and through ad agency
MediaCom
sent email, f/u with phone calls. Waiting to hear about meeting in
Tribe Mediteranean foods
NYC. Has overview materials and budget for total package
Arnold Worldwide
Unilever (Ragu, Bertoni, ) sent email, f/u with phone calls
Mindshare
United Fresh Organization sent email, f/u with phone calls
Verion Wireless McCann Erickson sent email, f/u with phone calls
sent email, f/u with phone calls, based in CT, trying to schedule
Williams & Sonoma
meeting
sent email, f/u with phone calls, found correct person on February
Zest
Global marketing office 28th.
Proctor & Gamble
not interested because it doesn't align with their 2011 ad objectives
xerox
focused on business
not interested right now because they are in the midst of selecting
Pitney bowes
their ad agency
Henkel Purex, Got2B , dial, etc., based in CT sent information
Mott's Laird +Partners sent information
Calphalon Laird +Partners sent information
Walmart Martin Agency sent information
Moen Martin Agency sent information

5. Aetna Aetna sent information, said no because they don't sponsor tv shows
sent information, spoke to them and the brand team for Story
I Can't Believe its Not Butter
Worldwide is reviewing the idea; I am trying to get an appointment
P&G
Phoenix Insurance Phoenix Insurance sent information
Cutco Cutco sent information
Bertolli Ogilvy sent information
Ragu left message for Jeanine Schoen
Principal Financial Principal Financial sent information
Subway Tony Pace, advertising fund for Subway sent information
polaroid Polaroid sent information
Kodak Kodak sent information
Friend of mine knows this person and presented it to her. She has
Target
head of promotions passed it through the ranks, waiting to hear from them
Wegmans sent information
Wegmans
Method Home Method Home sent information
Draft FCB (Glaxo, Pfizer, Lilly, Kmart,
sent information
SC Johnson, etc. Howard Draft
Kronos.com kronos.com sent information
First Republic Bank first republic bank sent information
Aubrey Organics Aubrey sent information
Spray Nine Illinois Public works sent information
Libman Mops Libman Mops sent information
Unilver Keith Wood, pres home care,hygiene sent information
Sun products based in CT, home care products sent information
Dow Chemical Eric Workman, global strategy sent information
Clorox vp exec sent information
Shell Global Solutions consumer products director sent information
SC Johnson Director, integrated marketing sent information
Sargento sent information to Ms. Gannon
director of marketing

6. Heinz director of marketing

7. still calling to followup
still calling to followup
still calling to followup
still calling to followup
still calling to followup
still calling to followup
still calling to followup
spoke with Campbells directly
and they said they are not
interested at this time.
still calling to followup
still calling to followup
still calling to followup
still calling to followup

8. still calling to followup
still calling to followup
called and left messages
They haven't formulated their
media plan yet. Still working on
strategies.
Called and dicussed opportunity,
still reviewing project
Not interested
still calling to followup
still calling to followup
sent to Ellen Ferrari, call week of
March 21st
Talking directly to Kraft in
chicago. Sent pilot, cookbook,
ratings, etc.
still calling to followup
still calling to followup
not interested, no budget
still open
still calling to followup

9. still calling to followup
still calling to followup
still calling to followup
Miracle Whip not interested, but
we are talking to Kraft for other
products
still calling to followup
still calling to followup
still calling to followup
changed personnel, waiting to
hear back from them.
still calling to followup
still calling to followup
have been switched to a new
person, resent materials and will
call to followup
altering proposal for them
still calling to followup

10. said not interested
spoke with them and they want
two more weeks--brings us to
March 28th
Have talked with them, still
planning media strategy.
sent to Ellen Ferrari, call week of
March 21st
still calling to followup
still calling to followup
the idea is in front of them, they
are deciding if they are
interested in pursuing.
still calling to followup
found director of marketing and
sent information to him
still calling to followup
still calling to followup
still calling to followup
not interested, no budget

11. lots of phone calls, no decisions
still calling to followup
still calling to followup
still calling to followup
still calling to followup
still calling to followup
still calling to followup
still calling to followup
still calling to followup
passed through to marketing
person at Wegmans. Waiting for
feedback. Sending cookbook
still calling to followup
still calling to followup
still calling to followup
still calling to followup
still calling to followup
still calling to followup
still calling to followup
returned phone call, said to call
on Monday

13. Tressie Rose
Global Marketing External Relations
Office: 513-983-4929
Alternate (After Hours): 513-335-8743
Email: rose.t.8@pg.com