1. bogdanabutnar.ro twitter.com/Bogdana http://ro.linkedin.com/pub/bogdana-butnar/22/764/959 HELLO

2. This is a presentation about before Facebook

3. The first thing you should do before you decide to do Facebook is…

4. STOP

5. think

6. &

7. evaluate

8. Introducing Corporate Social Media Readiness

9. What do you think is your biggest obstacle in delivering social media relations excellence?

10. THE INDUSTRY YOUR BOSS THE IT DEPARTMENT YOUR CLIENTS YOUR CUSTOMERS THE COUNTRY THE CLIENT’S BOSS FILL IN … FILL IN … FILL IN … FILL IN …

11. In more than 90% of cases SME is unachievable because the organization resists it

12. How do you evaluate SME? Who? (who uses SM in our organization) What for? (personal, business, internal, external, limited to certain communities, closed, open, monitored, is it a strategic goal, is it tied to business objectives, is it performance based)

13. Consider the importance of involving a SM component in RECRUITMENT

14. iPressroom, 2009 Digital Readiness Report: Essential Online Public Relations and Marketing Skills

15. iPressroom, 2009 Digital Readiness Report: Essential Online Public Relations and Marketing Skills

16. How do you evaluate SME? What? (is it forums, FB, all SNs, blogs, intranet, mailings) For whom? (is our target SM active? Do we evaluate and measure volume and engagement? Do we link engagement with business objectives?)

17. iPressroom, 2009 Digital Readiness Report: Essential Online Public Relations and Marketing Skills

19. Before doing anything else you need to measure SMR

20. test

22. Provide tailored solutions

24. Thanks!