This document discusses techniques for effective persuasion, including creating opportunities, building rapport, gaining partial commitment, understanding motivations, setting the right context, bonding to ideas, using vivid memorable messages, repetition, analogies, and ordering arguments strategically.

1. Photo here istock The art of persuasion

2. “Don’t just be at the right place at the right time…….. CREATE the right place at the right time.”

3. Rapport

4. Rapport Techniques

5. Partial Commitment

6. Motivated by possibility or necessity? Motivated by pleasure or pain?

7. Setting the Stage Bonding to Mental Investments

9. Vividness, Dramatic Difference & Repeatable Message

10. Repetition

11. Analogies

12. Argument Order

13. END