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1. iCommunity – A LinkedIn Training provider
How to Run a Successful Group – Best Practices
1. Active Management
Why Important:
The first step to having an active group is having an active management team. Checking into the
group and interacting with members will grow the sense of community and allow the members to
trust in the management.
Checking In
We suggest the Group owners and managers check in to the Group at least once a week. This will
allow you to keep up-to-date on requests to join, the moderation queue, and the submissions
queue.
LinkedIn does not provide Groups approval requirements. However, we do suggest that each
Manager review their requests on a weekly basis.
Outside the scope of LinkedIn’s User Agreement, Group Owners and Managers are responsible for a
ny inappropriate discussions or comments as well as the activity of perceived "spam" that is posted
in a discussion thread. The action of spamming fellow group members is not considered a best
practice for group behaviour.
Interact with the Group > Let the members know that you are there.
Utilize the available management tools located under the “Manage” tab.
The Manage tab contains all Management Settings. Only Group Owners, Managers, and Moderators
will have this tab available. The group can be set up to allow members to flag content as a job, a
promotion, and inappropriate content.
2. An Engaged Management Team
Why Important:

2. iCommunity – A LinkedIn Training provider
An engaged management team will go the furthest in having an active, successful group. If the
management team is
active, members will be much more comfortable with the management team and be more inclined
to interact with the team.
Appropriate Staffing
LinkedIn Groups can have only one Owner, up to 10 Managers, and up to 50 Moderators. Only
Group Owners can close or transfer Ownership of the group, and change the group to an open
status.
Moderators can help group Owners and Managers share some of the workload related to group
management. Group
Moderators can:
Monitor and delete inappropriate discussions and comments
Manage the Submissions and Moderation queues.
Feature a discussion in the Manager's Choice module.
Keep Engaged. Set expectations for Managers and Moderators prior to promoting.
How to Run a Successful Group – Best Practices
If they have a specific role (i.e. approving people)
How often you want them to check into the Group
If they can/should create subgroups (see “Segmenting Your Members”)
Regular “meetings” (in person or via email) to discuss how things are going, any issues that are comi
ng up, etc.
3. Empower Members
Why Important:
Even with the most active, engaged management team within a group, your group members may
still be the first to see inappropriate or spam content. They can relieve the pressure on your
management team when you empower the
group to self-police.
Encourage members to self-police the Group content
Utilize Manager’s Choice or Announcement to explain how to flag items
Actively manage the moderation queue, so members feel that their participation in flagging is worth
it

3. iCommunity – A LinkedIn Training provider
4. Lay the Ground Rules
Why Important:
Let the group know what is allowed and what is not: the topics, where to post, how to interact, etc.
Group rules are posted by group Managers to provide participation expectations and guidelines.
Keep in mind that the text field will not accept HTML, so rules won't display hyperlinks for websites
or email addresses.
Utilize Manager’s Choice to call out specific rule reminders as needed.
What to Include
You may use this section for “tagging” (phrases, abbreviations, and acronyms) enabling concise and
consistent Group Communication. This feature also helps when searching discussions for specific
topics.
Expectations of Group participation
What content is allowed and where to post it.
5. Manage Expectations
Why Important:
Outcome if a member continually posts inappropriate or off-topic content.
How to Run a Successful Group – Best Practices
Letting new group members know what you expect of them and what they can expect from you as
the owner/manager is important. This also allows you to let members know of any requirements for
entry into the group.
Group Owners/Managers can create, manage and automatically send the following template
messages to people interested in your group. We suggest that Groups utilize each template
available. Examples are provided below.
Request-to-join Message – sent to people who request to join the group.
Welcome Message – sent to people when you approve them for membership in the group.
Decline Message – sent when you decline requests to join the group.
Decline-and-Block Message – sent when you decline requests to join the group and block any future
requests.
What to Include

4. iCommunity – A LinkedIn Training provider
Request-to-join Message – sent to people who request to join the group.
Approximate timeframe that the request will be reviewed.
Any specific qualifications needed to join the Group.
How to contact the Group owner/manager if need.
Welcome Message – sent to people when you approve them for membership in the group.
List of the group rules
Any pertinent info for a new Group member – popular discussions to review, etc.
Decline Message – sent when you decline requests to join the group.
Explains why you have declined the member.
Decline-and-Block Message – sent when you decline requests to join the group and block any future
requests.
6. Transparency
Why Important:
LinkedIn supports a policy of transparency of Group ownership so that prospective members can be
confident about the management of Groups they might join. Therefore, all LinkedIn Groups must be
maintained under the ownership of a compliant personal profile. This is important so group
members will trust you as the owner of the group.
If you remove content, let the poster know why.
If you are removing a member for a certain reason, let them know why. If it is due to several
instances, it is better if you have reached out to them in each specific instance.
LinkedIn will not send any notification to a group member that they have been removed from a User
Group.
Notification should come from the group Owner/Manager. If a member contacts Customer Support
for information, they will be directed to the Group management for assistance.
Allow Group members to send you messages.
7. Balance
How to Run a Successful Group – Best Practices
Why Important:
Even if your group is for the purpose of gaining exposure for your company, product, etc, you do not
want to overrun your group members with a constant barrage of marketing messages. They will not
be as inclined to be active within the group.
Strive to have balance in content; both member and management driven.
Announcements are a useful tool to send all of your Group members a message at one time relating
to your Group. You can send one every 7 days. The announcement will be posted in the discussions
area of the Group.

5. iCommunity – A LinkedIn Training provider
Some examples of things you can do are: You can give them useful hints on how to participate. Call
out a discussion that is active and interesting. Inform the Group about a major change you may
make to the Group. You will need to include a subject line that is clear and concise to what the
message is about so that members know what they are looking at.
You can also make your announcement a Managers Choice discussion so that it draws even more
attention to the message in
our Group. You can undo this at any time by going to the discussion and click on “Manager’s Choice (
undo).” removing the check from the box. Clicking on the Send Test button will send a draft email to
your primary email address on your account.
8. Segmenting Your Members
Why Important:
By creating a successful subgroup, you will be able to have more topic specific discussions and
engagement.
Successfully creating subgroups
A subgroup is a group within an existing LinkedIn main group. The subgroup provides members a
more tightly focused arena for professional discussion and interaction among members the existing
main group. This existing main group is often called the parent group.
Subgroups are smaller than the parent group and have a focus that is more defined. For example
you may find a parent group named "Industry Regulatory Issues Group" and then subgroups named
"Internet
Regulatory Issues", "Insurance Regulatory Issues" and "Broadcasting Regulatory Issues". These
subgroups are more exclusive in their membership and have news and discussions that are of
specific interest to them.
Creating Plan of Attack
Decide on the target Group for each subgroup
Decide whom will own/create and manage the subgroup
Decide if entire parent Group management team should be included as members of subgroups
9. Open vs. Closed – which is better for me?
How to Run a Successful Group – Best Practices
Why Important:
Depending on what goals you have for the group, the type of group you choose to create can either
help or hurt you in reaching that goal.
Open groups’ content is available for the public to read. It is up to the group owner and managers to

6. iCommunity – A LinkedIn Training provider
determine the settings of the group. This would include allowing anyone to join with or without a
request, or any LinkedIn member to post to discussions or only the members of the Group to be able
to contribute.
This will improve visibility of your group and may assist in growing membership.
Closed groups allow members to share discussions with only the members of that group. The
information is not public.
10. Encourage Engagement
Why Important:
Group members want to be acknowledged for participation and good content. This will encourage
currently active members to become more so, while also encouraging the silent sections to become
more vocal.
Ask open-ended questions, both in new discussions and when posting relevant links.
Participate in member-initiated discussions – let them know that you value their input
Publicly acknowledge valuable, active discussions through “Manager’s Choice.”