1. Lan Chi TRAN DIGITAL MARKETING

2. WHAT IS IT? Promoting of brands using all forms of digital advertising channels to reach consumers. Include TV, radio, mobile, and social media marketing. In hospitality and tourism: how to promote, advertise services through social media sites and modern devices (smartphone)

3. USEFUL CONCEPTS Introduce many social media sites for hospitality and tourism: facebook, twitter, eblog, etc. How to promote and advertise services on the sites. How to create customer relationship through social media sites. How to have more “real” viewers SOCIAL MEDIA SITES

4. USEFUL CONCEPTS Google statistics: measure advertising ROI, track clicks of videos/pages and social network sites of the company. Peer Index: measure what people mainly talk about the company, which types are they  segmentation. Klout: measure how much people talk about the company. MEASUREMENTS

5. USEFUL CONCETPS A website must have updated news and images. Easy to look for information. Well organized and structured. Related to other social media sites (facebook, twitter) How to push reputation up through social media sites: take care of comments on onlien booking sites. HOTEL WEBSITE AND REPUTATION

6. USEFUL CONCEPTS Influence marketing: the way to make influence on specific individuals. These individuals will have influence on the customers or any people around them. Design social influence marketing plan. How to know influence marketings. INFLUENCE MARKETING

7. USEFUL CONCEPTS Introduce different sites, applications on smartphones for hospitality and tourism. How to link the hotel with mobiles. How to generate promote, advertising on social media sites, and on mobiles. In the future, how to use different applications in htels (for ex: foursquare and hotel) MOBILES

8. THE GREATEST CONCEPTS Local Social Mobile. How to link and use them effectively. Not many hotels/travel agencies developed this concepts. They have started but not much. With the help of other concepts in digital marketing, we can introduce it to the company and be the first successful company.