Use these simple metrics to measure your not for profit marketing.

1. Special Lions White Paper
Measuring our marketing in 2013 – 2014
Track, measure and adjust your promotional efforts
with these simple metrics
Maine Street Marketing
mainestreet1.blogspot.com.au
info@mainestreet.com.au
0401 063 387

2. Advertising & Media willingness to broadcast our community service announcements
community service Number and timing of community service announcements run
announcements Inquiries/phone calls from prospective clients, potential members
Visitors to the website
Attendance at events as a results of our ads
Feedback from key people
Cabinet’s assessment
Events Revenue raised
Numbers attending
Numbers of VIPs attending
Numbers who made inquiries, new memberships, new clients
Media coverage earned
Own assessment of success
How many people went on to have a face-to-face encounter
Cabinet’s assessment
Government relations Appointments made with senior officials and Ministers
Ease of access to decision makers
Participation in government publications, events, panels
Grants or funding received
Number of MPs, Councillors, officials attending events, site visits etc
Other forms of recognition from Councils or Government
Cabinet’s assessment
Community leadership Reaction to our events, research and reports
Invitations to be represented at events, on panels etc
Degree to which other organisations seek our views
Requests from the media for information on relevant issues
Cabinet’s assessment
Media coverage Volume of media items
Favourability of coverage
Requests from the media for our information
“Share of media voice” on relevant issues
Newspaper readership
Number of radio listeners hearing an interview or news item
Number of TV viewers watching our event or interview
Cabinet’s assessment
Partnerships with Number of partnerships achieved
key influencers Commercial or other value of relationships
New opportunities presented by the relationships
How and frequency of partners and key influencers interacting with you
Cabinet’s assessment

3. Online & social media How many unique visitors view our online content
How many visitors return to our website
Time people remain on the site
Page rankings
Feedback obtained through the site
How many people completed an form or donated online
Video views and podcast downloads
What are the numbers of retweets, likes and shares on social media
Comments on your social media content
How many emails are opened, forwarded, responded to
Cabinet’s assessment