1. #CUminiMBA
MINI MBA
CLEMSON AT THE FALLS | 11-1-13
BOBBY RETTEW
Thursday, November 7, 13

2. #CUminiMBA
• Describe
your organization’s digital
communication strategy.
• List
all the outlets your organization uses to
communicate. (Internal & External)
• List
and describe the audiences your
organization engages with these outlets.
Thursday, November 7, 13

3. #CUminiMBA
• Rhetorical Triangle
• Building The
• List
(A/P/D)
Mothership
and describe the audiences your
organization engages with these outlets.
Thursday, November 7, 13

4. #CUminiMBA
MOTHERSHIP
EXAMPLES
Thursday, November 7, 13

5. #CUminiMBA
Thursday, November 7, 13

6. #CUminiMBA
Thursday, November 7, 13

7. #CUminiMBA
Thursday, November 7, 13

8. #CUminiMBA
Thursday, November 7, 13

9. #CUminiMBA
Thursday, November 7, 13

10. #CUminiMBA
• Average Time
• 1,123
• 94
on Page - 6:30mins
Unique Visitors/Pageviews
additional “Likes” on Facebook
• #EMTop
- 50 real time tweets, 88k impressions,
reaching 9600 followers
Thursday, November 7, 13

11. #CUminiMBA
Thursday, November 7, 13

12. #CUminiMBA
#SoLongVampires
One Week --Tweets: 3,581 YouTube: 4.8m
Thursday, November 7, 13

13. #CUminiMBA
Thursday, November 7, 13

14. #CUminiMBA
Thursday, November 7, 13

15. #CUminiMBA
POWER OF THE BLOG
Thursday, November 7, 13

16. #CUminiMBA
Thursday, November 7, 13

17. #CUminiMBA
Thursday, November 7, 13

18. #CUminiMBA
• Assignment
- Groups of Three
• Create
simple digital communication strategy
to promote CU Mini MBA 2014.
• Rhetorical Triangle
• Mothership
Thursday, November 7, 13
- A/P/D
- Distribution Channels