4. Business Model
• Low cost entry: $500 • NASCAR parody
race cars (plus safety • Emphasis on fun
equipment) rather than finishing
• Two day weekend position
racing festival • Robosaurus’s Revenge
• 5-10 races held on • Micro NASCAR
road courses environment
• Camping/music • Social media friendly
festival
5. Underlying Technology & Magic
For Teams For Monster Energy
• Team building Experience • Create Monster Energy
• Car search brand evangelists
• Race vehicle prep • Develop leading-edge
• Team Media & marketing entertainment
• 8 Hours of real racing • Social media generated
content Converged@
themonstercup.com
6. Marketing
Marketing Channels Target Demographics
• Traditional and Social Media • NASCAR infield campers
• TV show • Social Media engaged
• Engage existing Monster males 18-45
Energy Channels • Grassroots motorsports
participants
• Motorsports
7. Competition
• Red Bull Flugtag
• The economy
• DIY racing
– Autocross
– 24 Hours of Lemons
– Grassroots
Motorsports
Challenge