Greatiful project is an open system for news distribution, subscription and convenient delivery. Greatiful service offers quick news delivery from a publisher (news media, a blogger, etc.) and news distribution among the subscribers of the news channel. Quick access to news content is not limited to a single source. News can be viewed using a web interface of Greatiful Reader or any of mobile devices including Android, iPhone/iPad, Blackberry, Windows Phone 7, and many others. One of the unexceptionable advantages of Greatiful is the absence of ads in news text or near it. Greatiful users receive only the content they are interested in. Greatiful helps to monetize your content Are you a blogger? Or may be a media representative? Raise money on your content or the content of your web-site users. Just add your channel to Greatiful and set the price for content access (a paid monthly subscription and/or a price for a content unit).

1. NEWS CONTENT DISTRIBUTION SYSTEMS
The brief description of project for the investors and the partners

2. Introduction. The market.
Traditional media publishers continue to face a difficult financial outlook due to
dwindling readership and advertising revenues. At the same time, new technologies
and social media are having a major impact on consumer behavior. Increasingly,
users expect to be able to access content anytime, anywhere, on devices of their
choosing. As with other types of digital content such as music and games, members
of Gen Y (ages 18-34) exhibit an early-adopter profile when it comes to the number of
advanced consumer electronics they use for reading publications. While tablets,
smartphones, and eReaders open new distribution channels, publishers face
challenges in maintaining and monetizing customer relationships that have been
fragmented by countless platforms, devices, and services.
[ MANY PEOPLE SHOW WILLINGNESS TO PAY FOR DIGITAL MAGAZINE AND
NEWSPAPER CONTENT, BUT MOST HAVE NOT YET STARTED DOING SO. ]
Years of ad-supported free websites and discounted subscriptions have accustomed
consumers to pay little or nothing for digital content. In a competitive media
landscape, publishers need to innovate like never before to reach prospects and
supplement advertising revenue with user payments. With few bona fide successes
to look to for guidance, publishers must explore a variety of monetization strategies
to find combinations that resonate with target audiences. Magazines and newspapers
that gain a deep understanding of target audiences through qualitative and
quantitative research will stand a better chance than most of crafting differentiated
content, solutions, and services that consumers value with both their time and their
money.

3. While nearly half of US adults now read at least
some digital magazine and newspaper content,
print remains the dominant format. Almost 8 in
10 US adults have read print newspapers or
magazines in the past month. Of those who read
print publications, 33% spend 3 hours or more
per week doing so. Unsurprisingly, older adults
(55+) tend to be the heaviest consumers.
DURING AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND READING THE FOLLOWING,%:
64
Over 5 hours
3-5 hours
35
30
27 26 27
1-2 hours
20 17
13 11
Less than 1 hour
6 10
5 4 5
None
Print magazines Magazines or newspapers online Magazines or newspapers
or newspapers (e.g., using your computer via a dedicated application
or mobile web browser) (e.g., Wired magazine iPad app)

4. Which of the following devices do you regularly DIGITAL FORMATS HAVE YET TO BE
use to read newspapers and magazines CONSUMED AS MUCH AS PRINT
(online or via dedicated application)?
Laptop or
desktop computer
Smartphone 13%
57%
49% 47% of adults have read publications
online in the past month.
(e.g. iPhone, BlackBerry,
Android)
11%
iPad or 6%
other tablet computer MAGAZINE AND NEWSPAPER
6%
APPLICATION ARE ON THE RISE
eReader (e.g. Amazon Kindle, 6%
Barnes&Noble Nook, etc.) 6%
19%
None of the above 37%
45% of readers use them regularly
(at least one hour per week).
[ YOUNGER CONSUMERS (AGES 18-34), PARTICULARLY MEN, ARE
SIGNIFICANTLY MORE LIKELY THAN AVERAGE TO READ DIGITAL CONTENT
ONLINE AND THROUGH DEDICATED MOBILE AND PC APPS.
]
In a competitive media landscape, newspapers and magazines clearly are
facing an uphill battle to maintain and monetize customer relationships.
Years of ad-supported free websites and discounted subscriptions have
accustomed consu-mers to pay little or nothing for digital content.

5. The phenomenal popularity of smartphones, iPads, and eReaders has led to a rapid
rise in media applications and, subsequently, to an increase in reading across multiple
devices. As with other types of digital content such as music and games, members of
Gen Y (ages 18-34) exhibit an early-adopter profile when it comes to the number of
advanced consumer electronics they use for reading publications. They are more than
twice as likely as the general population to consume newspaper and magazine content
on smartphones, tablets, and eReaders.
To reach these early technology adopters (and their even more connected younger siblings)
publishers must go beyond simply offering multi-platform access to fully exploit the capa-
bilities of small screen devices and bring new experiences to readers.
With Apple and Google both announcing subscription payment
For the last decade, publishers have intensely debated services, there has been a renewed interest in monetizing
whether or not consumers will pay directly for newspaper digital content using a subscription model. Providing a layer of
and magazine content. While most consumers have yet to free access can eventually entice readers into subscribing to
make a purchase, many show willingness to pay for access paid services. The key is to accommodate different audience
of some type – whether by the article, through all access
segments with quality content they get any kind of
plans, or for ancillary services. With few bona fide succes-
advertisement free. This monetization model is the basis for
ses to look to for guidance, publi-shers must explore a
the Greatiful.com
variety of monetization strategies to find those that resonate
best with target audiences and then refine them iteratively.
Using monetization strategies in tandem can offer custo-
mers more choice. The most demanded monetization
model is the “Free mium/tiered subscriptions” project.

6. PLEASE INDICATE WHETHER THE FOLLOWING FEATURES WOULD OR
WOULD NOT BE LIKELY TO ENCOURAGE YOU
TO BUY ONLINE OR DIGITAL NEWSPAPERS OR MAGAZINES?
38 35 3 12 11 Lower price than the print version
31 Free trial or promotional offer (e.g., 20% off regular price)
36 3 18 13
Ability to clip and organize interesting content for later
28 36 2 18 16 use(e.g., recipes)
26 35 3 19 16 Access to back issues included in the price
23 38 2 21 15 Personalized content based on my location, interests etc.
26 33 2 23 16
Ability to share your issue or subscription with a friend
or family member
16 35 3 27 21 Recommendation from friends, colleagues etc.
17 31 4 28 20 Editorial content not available elsewhere
20 3
Ability to read on multiple devices
26 24 27
(e.g., laptop, smartphone, iPad etc.)
15 5 Interactive experience with video interviews, community,
27 28 25 Q&A etc.
Very likely Somewhat likely Not very likely Not at all likely Unsure

7. About Greatiful.
Greatiful project is an open system for
news distribution, subscription and conve-
nient delivery. Greatiful service offers quick news
delivery from a publisher (news media, a blogger,
etc.) and news distribution among the subscriber of
the news channel.
QUICK ACCESS ABSENCE OF ADS
Quick access to news content is not limited to a One of the unexceptionable advantages of Greatiful
single source. News can be viewed using a web is the absence of ads in news text or near it.
interface of Greatiful Reader or any of mobile Greatiful users receive only the content they are
devices including Android, iPhone/iPad, Blackberry, interested in.
Windows Phone 7, and many others.

8. Greatiful is a tool for content monetization
targeted at publishers.
Greatiful offers publishers and bloggers an automated system for paid or donated content distribution.
Greatiful service is a tool set for monetizing existing news content in three different ways.
A CONTENT OWNER CAN SET THE MONTHLY SUBSCRIPTION If a publisher choose to adhere to free
THE PRICE FOR EVERY RATE FOR THE CHANNEL distribution scheme, THE CONTENT
CONTENT UNIT SET THE DONATE RATES FOR CERTAIN
ENTRIES AND THREE RECOMMENDED
DONATE RATES FOR THE CHANNEL
ITSELF
Other issues including arrangement of payment reception, subscrip-
tion, donate payments, obtaining and delivery of the content to dif-
ferent devices are entirely handled by Greatiful.
The commission of the system makes only 30 percent from Greatiful delivers comprehensive statistics for your
total payment volume. Greatiful is open for collaboration both channel on traffic, subscriptions and financial results. To
to individuals and companies. Payment funds may be credited start raising money on the content right now, the publisher
from the publisher’s account to the PayPal or MoneyBookers should just register with the Greatiful service as a Publisher
accounts, or to the bank account in any country of the world. and confirm the RSS channel.

9. Content distributions system.

10. Single point of access
to the whole variety of content.
Greatiful is a single source of latest news on the Internet. With Greatiful, the subscriber will be able
to get news from every corner of the world and from every source possible to follow it conveniently
with a single tool. News reading has never been this easy as it has become with Greatiful!
Collecting information from news sites and blogs automatically, Greatiful then
stores it in its data base. At Greatiful web site, any person can subscribe to the
news groups he needs by specifying categories and languages actual for him.
Here he will find a list of news channels presented in the channel catalogue.
The subscriber can follow the news with the
help of a convenient Greatiful Reader or to
subscribe to usual RSS feeds or he can find a
handy app for news reading presented in the
Greatiful applications catalogue of applications
for convinient reading of news offers options
for anyone’s liking! And new apps continue to
appear.

11. Business model.
Content owners Developers Greatiful
have have Have from
70% 50% 0* to 30%
of content price of Greatiful profit of price value
or donations
*Only in App Store. Apple takes a 30% of turnover.

12. Secret of success.
SIMPLE AND CLEAR IDEA
POWERFUL
SUPPORT HIGH COMMON
API AND FRIENDLY
RSS TECHNOLOGY
TO DEVELOPERS
DESIGN

13. Marketing strategy.
FIRST STAGE
SEO Google SMM
Adwords
+
SECOND (LONG) STAGE
Blog National PPC Banners Offline PR Online PR Special events
reviews systems and in thematic and
social networks places conferences

14. Sales strategy.
DEVELOPMENT more than
APPLICATION
10 000
subscribers
iOs registrations
Android
Blackberry MONTHLY
WP7 TURNOVER
>$10 000% TRANSLATION
Chinese
Japanese
French
more than German
Arabic
5 000 Portuguese
channels Korean
Italian
Russian

15. Apple Google
subscription Cashes In Greatiful
TIME TO SETUP
> 2 week > month 5 minutes
APPLICATION FOR ALL OS
None, only iOS Yes Yes
NO NEED TO DEVELOPING APPLICATION?
No, you must No, you must Yes
NO NEED TO PROMOTE?
No, you must No, you must Yes
SUPPORT STANDART BLOGS?
No No Yes
SUPPORT SITES?
No Yes Yes
COMMISSION
30% 10% 30%
RANGE
>150 >20 >300
POTENTIAL, NUMBER OF NEWS CHANNELS
>1000 >500 >1 000 000

16. The Greatigul system is based on the web framework Django and is written in python. It uses
postgreeSQL, mongoDB databases and Its server Nginx is based in the USA.
WE’VE ALREADY SPENT FOR NOW
WE SPEND ABOUT
3 400$ 34 000$ 8 400$ 5 000$ 2 400$
on the web design on the program on the support on marketing on the mobile
development application

17. Co-founders.
ALEXEY KREKHALEV KONSTANTIN TIMOKHIN
CEO CTO
Education: Education:
Novgorod State Novgorod State
University, engineer University, engineer
programmer programmer
More than 12 years in More than 12 years in
internet and internet and
development sphere. development sphere.
Last 5 years he is Now he working in
Owner and CEO of VideoInterneshnl on
HiddenMarketing (first Technical coordinator
http://ezhe.ru/fri/178/ social media marketing http://ktimokhin.moikrug.ru/ position.
http://facebook.com/nichego/ agency in Russia). http://linkedin.com/in/ktimokhin
http://linkedin.com/in/nichego/ http://twitter.com/theifish

18. THANK YOU!