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“ Standing still is the surest way to end up falling behind.” –  President Barack Obama
 
 
 
 
 
 
Real-world research  New product development  Survival & success
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding:  Appeal of mobile codes increased when participants interacted with the product Insight:  Demonstration is key to user awareness and  adoption of Mobile Codes Finding:  Appeal is comparable amongst all Telstra consumer segments Insight:  Opportunity for Mobile Codes is broader than first  thought Finding:  Applications providing up-to-date information have the greatest appeal Insight:  Not all advertising contexts are appropriate for  Mobile  Codes
 
 
 
 
Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
30 merchants 250 participants 3 months What Sensis did: Special offer discovery Coupon redemption ROI reporting Telstra NAB Visa What they did: Merchant payment enablement Secure consumer transactions SIM & handset provisioning
 
“ Right now, we have a once-in-a-generation chance to act boldly, to turn adversity into opportunity, and to use this crisis as a chance to transform our [business model] for the 21st century.” –  President Barack Obama
Thanks & Questions [email_address]

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Innovating the Future of Local Search

  • 1.  
  • 2. “ Standing still is the surest way to end up falling behind.” – President Barack Obama
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9. Real-world research  New product development  Survival & success
  • 10.  
  • 11.  
  • 12.  
  • 13.
  • 14. Finding: Appeal of mobile codes increased when participants interacted with the product Insight:  Demonstration is key to user awareness and adoption of Mobile Codes Finding: Appeal is comparable amongst all Telstra consumer segments Insight: Opportunity for Mobile Codes is broader than first thought Finding: Applications providing up-to-date information have the greatest appeal Insight:  Not all advertising contexts are appropriate for Mobile Codes
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19. Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Zone 6 Zone 7 Zone 8 Zone 9 Zone 10
  • 20.  
  • 21.  
  • 22.  
  • 23.
  • 24.  
  • 25.  
  • 26. 30 merchants 250 participants 3 months What Sensis did: Special offer discovery Coupon redemption ROI reporting Telstra NAB Visa What they did: Merchant payment enablement Secure consumer transactions SIM & handset provisioning
  • 27.  
  • 28. “ Right now, we have a once-in-a-generation chance to act boldly, to turn adversity into opportunity, and to use this crisis as a chance to transform our [business model] for the 21st century.” – President Barack Obama
  • 29. Thanks & Questions [email_address]