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Social Media For Up and Coming PR Practitioners

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Barbara Nixon
Barbara Nixon
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Social Media forUp & ComingPR Practitioners Barbara B. Nixon Georgia Southern University & Southeastern University
Web 2.0 Generate . . . Share
PR 2.0 On one hand, the purpose of PR (relationship building) doesn’t change just because there are new tools KamiHuyse (@kamichat)
PR 2.0 On the other hand, these particular new tools create more and better opportunities for dialogue and collaboration Brian Solis (@briansolis)
Mindshift Pull instead of push Don’t call us, we’ll call you (spam) Community vs. customers Long-term, not a single transaction Conversation instead of messaging Social media are not just new ways to send OUT your message
Mindshift Community instead of audience Listen and share Transparency instead of spin Make things available and get out the way Participation instead of control Stick around for the long haul
Using Social Media in PR Photo Credit: http://www.flickr.com/photos/photojonny/2268845904/
Objectives
Customers are Talking . . . Are You Listening? Photo Credit: http://www.flickr.com/photos/felipearte/44808639/
Beware of Shiny Object Syndrome
Where R U @?
Google Yourself “Just ask yourself: Would [potential employers] trust their organization’s reputation to someone who can’t keep his or her own intact?” — Felipe Benitez
A Social Media Success Story “Your name is your brand, and with a good brand all things are possible.” Brett Pohlman (@brettpohlman)
Now, it’s up to you “The Internet is your classroom” PaullYoung (@paullyoung) “Learn by doing” — Josh Hallett (@hyku)
Three Challenges Photo Credit: http://www.flickr.com/photos/dreisekunden/2343929926/
Read. This. Now. Groundswell: Winning in a World Transformed by Social Technologies Charlene Li & Josh Bernoff
Join. This. Now.
Develop. This. Now.
Contact Me Barbara B. Nixon E-mail: bbnixon@seuniversity.edu Twitter: barbaranixon Skype: barbara.b.nixon Blog: publicrelationsmatters.com LinkedIn: linkedin.com/in/barbaranixon
Credits Links to all relevant content can be found at http://delicious.com/barbaranixon/fsc_pr_links Adapted from Karen Russell’s “Social Media for PR Students” Which was based on a blog post by Brian Oberkirch (http://www.brianoberkirch.com/2007/11/01/what-pr-people-should-know-about-social-media/ )

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Social Media For Up and Coming PR Practitioners

  • 1. Social Media forUp & ComingPR Practitioners Barbara B. Nixon Georgia Southern University & Southeastern University
  • 2. Web 2.0 Generate . . . Share
  • 3. PR 2.0 On one hand, the purpose of PR (relationship building) doesn’t change just because there are new tools KamiHuyse (@kamichat)
  • 4. PR 2.0 On the other hand, these particular new tools create more and better opportunities for dialogue and collaboration Brian Solis (@briansolis)
  • 5. Mindshift Pull instead of push Don’t call us, we’ll call you (spam) Community vs. customers Long-term, not a single transaction Conversation instead of messaging Social media are not just new ways to send OUT your message
  • 6. Mindshift Community instead of audience Listen and share Transparency instead of spin Make things available and get out the way Participation instead of control Stick around for the long haul
  • 7. Using Social Media in PR Photo Credit: http://www.flickr.com/photos/photojonny/2268845904/
  • 9. Customers are Talking . . . Are You Listening? Photo Credit: http://www.flickr.com/photos/felipearte/44808639/
  • 10. Beware of Shiny Object Syndrome
  • 11. Where R U @?
  • 12.
  • 13. Google Yourself “Just ask yourself: Would [potential employers] trust their organization’s reputation to someone who can’t keep his or her own intact?” — Felipe Benitez
  • 14. A Social Media Success Story “Your name is your brand, and with a good brand all things are possible.” Brett Pohlman (@brettpohlman)
  • 15. Now, it’s up to you “The Internet is your classroom” PaullYoung (@paullyoung) “Learn by doing” — Josh Hallett (@hyku)
  • 16. Three Challenges Photo Credit: http://www.flickr.com/photos/dreisekunden/2343929926/
  • 17. Read. This. Now. Groundswell: Winning in a World Transformed by Social Technologies Charlene Li & Josh Bernoff
  • 20. Contact Me Barbara B. Nixon E-mail: bbnixon@seuniversity.edu Twitter: barbaranixon Skype: barbara.b.nixon Blog: publicrelationsmatters.com LinkedIn: linkedin.com/in/barbaranixon
  • 21. Credits Links to all relevant content can be found at http://delicious.com/barbaranixon/fsc_pr_links Adapted from Karen Russell’s “Social Media for PR Students” Which was based on a blog post by Brian Oberkirch (http://www.brianoberkirch.com/2007/11/01/what-pr-people-should-know-about-social-media/ )