Anatomy Of A News Release

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A BAKER’S DOZEN:
THE ANATOMY OF A NEWS RELEASE
Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University

LETTERHEAD WITH ADDRESS
1

THE WORDS NEWS RELEASE
2

FOR IMMEDIATE RELEASE
3 OR EMBARGO

MEDIA CONTACT INFO
4

HEADLINE (& SUBHEAD)
5

DATELINE
6

LEAD
7

QUOTATIONS
8

“…”

BODY
9

PAGE SLUGS
10

ADDITIONAL CONTACT INFO
11

BOILERPLATE
12

END SIGN
13

CONTACT ME

Barbara B. Nixon, Ph.D. (ABD)
Assistant Professor of Public Relations
Georgia Southern University

Life Member & Past President
of the International Listening Association (listen.org)

E-mail: bnixon@georgiasouthern.edu


Twitter: barbaranixon


Skype: barbara.b.nixon


Blogs: publicrelationsmatters.com &

learnercentered.wordpress.com

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1. A BAKER’S DOZEN: THE ANATOMY OF A NEWS RELEASE Barbara B. Nixon, Ph.D. (ABD) :: Georgia Southern University

2. LETTERHEAD WITH ADDRESS 1

3. THE WORDS NEWS RELEASE 2

4. FOR IMMEDIATE RELEASE 3 OR EMBARGO

5. MEDIA CONTACT INFO 4

6. HEADLINE (& SUBHEAD) 5

9. QUOTATIONS 8 “…”

11. PAGE SLUGS 10

12. ADDITIONAL CONTACT INFO 11

13. BOILERPLATE 12

14. END SIGN 13

15. CONTACT ME Barbara B. Nixon, Ph.D. (ABD) Assistant Professor of Public Relations Georgia Southern University Life Member & Past President of the International Listening Association (listen.org) E-mail: bnixon@georgiasouthern.edu  Twitter: barbaranixon  Skype: barbara.b.nixon  Blogs: publicrelationsmatters.com &  learnercentered.wordpress.com