By Sarge Salman

1. Lean Startup in the Enterprise:
Opportunities & Challenges
Sarge Salman, PhD

2. @sargesalman linkedin.com/in/sargesalman
Lean Startup®

3. @sargesalman linkedin.com/in/sargesalman
Lean Startup®
“I kept having the experience of working
incredibly hard on products that ultimately
failed in the marketplace”
“Why are startups failing so badly everywhere
we look?”
Develop a product under conditions of extreme uncertainty

4. @sargesalman linkedin.com/in/sargesalman
Running the simplest experiment
to quickly test a business assumption
Lea(r)n Startup

5. @sargesalman linkedin.com/in/sargesalman
Running the simplest experiment
to quickly test a business assumption
Lea(r)n Startup
Whoever learns fastest, wins!

6. @sargesalman linkedin.com/in/sargesalman
Lea(r)n?
Customers
SOLUTION
Problem
Channels Costs
Revenue

7. @sargesalman linkedin.com/in/sargesalman
Lea(r)n

8. @sargesalman linkedin.com/in/sargesalman
STARTUP Lea(r)n
<Baltimore Lean Startup 6-Month Video>

9. @sargesalman linkedin.com/in/sargesalman
ENTERPRISE Lea(r)n
One Company’s Efforts To Survive 40 Years of Success
In A 3000 Year Old Industry

10. @sargesalman linkedin.com/in/sargesalman
ENTERPRISE Lea(r)n
9 Ideas 2 Products

11. @sargesalman linkedin.com/in/sargesalman
ENTERPRISE Lea(r)n
9 Ideas 2 Products
• Energy, Camaraderie
• Fast Vetting
• Blind Spots
• Integration

12. Thank You!
linkedin.com/in/sargesalman

13. WORKSHOP
Idea Generation - Focus on Experimentation
Thu Apr 18, 9a-12p
Kim Ballestrin
goo.gl/Og6Pi
bmorelean20130418.eventbrite.com