Worldwide brand number 1 COCA COLA

1. Madan Kafle

2. John Pemberton
Founder of Coca-Cola
Founded in 1886
Columbus, Georgia
Brand Color
Caramel E-150d
Official Site
www.coca-cola.co
Historical Development
USA

3. line Orange Lemon
Cola Raspberry Cheery Vanilla
Flavors

4. Related Products

5. Brand History and Portfolio
1886
Birth at a soda function in Atlanta, Georgia
First advertisement announcing Coca Cola
as a Delicious and Refreshing Beverage
1887 Coupon are used to first promotion
1891 Calendars are used in advertisement
by Asa Calendar
18911893 Trademark registered in US patent office
1903 Annul sales of Coca Cola hit the 1 million
gallon mark
1913
Company has grown, distributed via
2300 wholesalers by more than
415000 retailers
1913 First used slogan ‘Thirst Knows No Season’
www.coca-cola.co

6. 1927
Company begins sponsoring its first radio
program ‘Vivian the Coca-Cola Girl’
1928
Begins long term associations with
Olympic Games by sponsoring drinks
1945
Coke became registered TM of the
Coca-Cola Company
1950
first product to appear on the cover of
Time magazine and first TV commercial
for Coca-Cola broadcast
1959
Coca-Cola distributed by network of 1700
bottlers in more than 100 countries
2002
Coca-Cola company sponsors the
FIFA World Cup
2011 Celebrates 125 years of brand Coca-Cola
www.coca-cola.co

7. Brand
Logo
Symbol
Packaging
Slogans
Trademark

8. Sub Brands

9. Mission and Vision
Provide a wide variety of
quality, refreshing with
nutritional and ingredient
information so consumers can
make informed beverage
choices
Commitment
To refresh the world
To inspire moments of
optimism and happiness
To create value and make
a difference
Be a great place to work
where people are inspired
to be the best they can be
Be a responsible citizen
that makes a difference
by helping build and
support sustainable
communities
Be a highly effective,
lean and fast-moving
organization

10. Portfolio, Partners and Profit
Bring to the world a portfolio of quality beverage
brands that anticipate
and satisfy people's desires and needs
Nurture a winning network of customers and
suppliers, together we create
mutual, enduring value
Maximize long-term return to shareowners while
being mindful of overall

11. Analytically Coca Cola
Internal Analysis
Negative Publicity
Good Financial Performance
World Leader in Soft Drink Industry
Wide Geographic Coverage
Sluggish Performance in North
America
Lack of Diversification
External Analysis
Low Threat of New Entrants
Strong Threat of Substitutes
Low Threat of Suppliers
Moderate Bargaining Power of Buyers
Strong Competitive Rivalry