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Creating a Digital Command Center #DMFB14

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Brian McDonald
Brian McDonald

Creating a Digital Marketing and Media Command Center presentation for the Digital Marketing For Business Conference 2014, Raleigh NC May 7, 2014

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Creating A Digital Media Command Center Brian McDonald | @bmcd67
• Increase productivity • Engage your audience • Standardize reporting • Monitor competitors • Make your boss happy! Why?
The Funnel
Don’t Get Kahn-ed
What you will learn • Develop a monitoring station using Search query results (Google, Bing, Twitter) Blog RSS feeds • Create triggers to track outbound email, social and other digital communications into a Google calendar • Integrate tracking calendar with Editorial Content calendar and share with a team • Share the results with your team via Dashboards
Data Types Infrastructure Performance Content KPIs
Step 1 Monitoring Station • Key phrase searches • Hashtags • Thought leaders • Communities • Competitor sites • Social accounts • Anything you can put in a RSS feed!
Why Monitor? • Acquire Customer Knowledge • Gain Competitive Advantage • Monitor Business Influencers • See what your community is talking about!
Real Time Search
You’re gonna need a bigger boat!
Netvibes
Daily Digital Diet
Curate and Share
Scheduling
Hootsuite Syndicator
Step 2. Triggers and Bots
Feed into Editorial Calendar Results Planned
Step 3. Share your Results
Shareable Dashboards
Dashboards • Start with KPIs • Keep it simple, easy to understand metrics • Review with team, get feedback and modify
Questions?

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