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Social Networking for
    Small Businesses
             Who do you know?
Complimentary Businesses




                                                            Past Clients




 Contractors
                                                                  Current Clients




                                         Conversion
                                          Sciences




  Competitors                                                     Suppliers




                                                      Prospects
                Friends and Associates




What We’ll Cover
     We ll
Sketch Out Your Business’s Social Graph
                                                            p
   Complimentary
     Businesses
                                        Past Clients

Contractors                               Current Clients

                       Conversion
                        Sciences

 Competitors                                Suppliers


         Friends and                 Prospects
          Associates


Social Graph Exercise
What Content does your business
produce?
What do you have to contribute?


    ?


  You         Your      Your
            Compan
            Company   Employees
                      Emplo ees

Selecting Social Networks
Images
Audio and Podcasts
Music
Events
Events
Video
Video
Relationships
Relationships
Professional
Professional
Niche
         Complimentary Businesses




                                                                          Past Clients




Contractors
                                                                                    Current Clients




                                                 Conversion
                                                  Sciences
                                                  S i




 Competitors                                                                        Suppliers




                        Friends and Associates                Prospects
Mix it Up
What is the Largest Social Network in the
               g
World?




    Writing
What is the Largest Social Network in the
               g
World?




    Writing
Austin-based




 Email:
 The Largest Social Network
For a complete list: http://www.email-marketing-reports.com/services/
Writing plus Email
Content C a o
 Co      Creation
 Groups and Fan Pages
 Posting
       g
 Managing Connection Requests
 Managing Invitations
 Growing Your Social Graph

 1 to 10 hours per week



Time Required
Blogger                Seesmic
 Feedburner             TubeMogul
 Flickr                 Upcoming
 Facebook               Meetup.com
 Twitter                Odeo
 FriendFeed             MySpace Music
 LinkedIn               Mashable:
 Plaxo                  70 Podcasting
                                    g
 Mashable:              Resources
 350+ Social Networks


Reference
email Brian@ConversionScientist.com
     a     a @Co e s o Sc e    s co
 blog www.conversionscientist.com
 web www.conversci.com
 facebook http://budurl.com/nrsq
 linkedin http://budurl.com/cx7b
 plaxo http://budurl.com/7fe3
 twitter http://twitter.com/bmassey




Connect with Brian Massey
Photo credits:
  o o c ed s
http://www.sxc.hu/profile/svilen001
http://www.sxc.hu/profile/barunpatro
http://www.sxc.hu/profile/tomshum
http://www sxc hu/profile/tomshum
http://www.sxc.hu/profile/gokce-
http://www.sxc.hu/profile/ilco
http://www sxc hu/profile/bjearwicke
http://www.sxc.hu/profile/bjearwicke
http://www.sxc.hu/profile/JR3
http://www.sxc.hu/profile/enimal
http://www.sxc.hu/profile/amimiu
htt //         h /   fil /    i i




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Social Networking For Small Businesses

  • 1. Social Networking for Small Businesses Who do you know?
  • 2. Complimentary Businesses Past Clients Contractors Current Clients Conversion Sciences Competitors Suppliers Prospects Friends and Associates What We’ll Cover We ll
  • 3. Sketch Out Your Business’s Social Graph p Complimentary Businesses Past Clients Contractors Current Clients Conversion Sciences Competitors Suppliers Friends and Prospects Associates Social Graph Exercise
  • 4. What Content does your business produce?
  • 5. What do you have to contribute? ? You Your Your Compan Company Employees Emplo ees Selecting Social Networks
  • 11. Video
  • 12. Video
  • 17. Niche Complimentary Businesses Past Clients Contractors Current Clients Conversion Sciences S i Competitors Suppliers Friends and Associates Prospects
  • 19. What is the Largest Social Network in the g World? Writing
  • 20. What is the Largest Social Network in the g World? Writing
  • 21. Austin-based Email: The Largest Social Network For a complete list: http://www.email-marketing-reports.com/services/
  • 23. Content C a o Co Creation Groups and Fan Pages Posting g Managing Connection Requests Managing Invitations Growing Your Social Graph 1 to 10 hours per week Time Required
  • 24. Blogger Seesmic Feedburner TubeMogul Flickr Upcoming Facebook Meetup.com Twitter Odeo FriendFeed MySpace Music LinkedIn Mashable: Plaxo 70 Podcasting g Mashable: Resources 350+ Social Networks Reference
  • 25. email Brian@ConversionScientist.com a a @Co e s o Sc e s co blog www.conversionscientist.com web www.conversci.com facebook http://budurl.com/nrsq linkedin http://budurl.com/cx7b plaxo http://budurl.com/7fe3 twitter http://twitter.com/bmassey Connect with Brian Massey
  • 26. Photo credits: o o c ed s http://www.sxc.hu/profile/svilen001 http://www.sxc.hu/profile/barunpatro http://www.sxc.hu/profile/tomshum http://www sxc hu/profile/tomshum http://www.sxc.hu/profile/gokce- http://www.sxc.hu/profile/ilco http://www sxc hu/profile/bjearwicke http://www.sxc.hu/profile/bjearwicke http://www.sxc.hu/profile/JR3 http://www.sxc.hu/profile/enimal http://www.sxc.hu/profile/amimiu htt // h / fil / i i Connect with Brian Massey