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What is Your
    Social Conversion Rate?

Brian Massey, Conversion Sciences
  brian@ConversionScientistcom
        with Dave Evans
 Dave.Evans@digital-voodoo.com
It isn’t any longer.

http://www.sxc.hu/profile/barunpatro
Paid Media                                        Earned Media




             Impressions       Return Visits      Add to Cart        Help Visits    NP Score               Friends
Predictive
             RSS Subscribes    Bookmarks          Coupons            Service Calls  Surveys                Follows
Metrics
             Searches          Key Page Visits                       Support Forums Buzz                   Authority
                               Searches                                             Comments               Search Rank
                                                                                    Ratings                Favorites
                                                                                    Reviews                Bookmarks
             Unique Visits     Downloads          Purchases          Unique Logins   Renewals              No. Comments
Definitive
             Click -thru       Leads              Subscriptions      Renewals        Upgrades              No. Reviews
Metrics
             Pageviews         Attendees          Renewals           Reg. Cards      Up-sells              No. Ratings
             Contest Entries   RSS Subs           Upgrades           Returns         Add-on Purch          Link backs
                               Newsletter Circ.   Up-sells                           Affinity Membership   Shares
                               Calls              Add-on Purchases                   Returns               Discount Codes
                               Compare                                               Bookmarks             Invitations
                               Chats                                                 Loyalty Programs      User Group Membership
Photo courtesy http://www.sxc.hu/profile/dinny
Do something well and connect THROUGH someone

                 Photo courtesy http://www.sxc.hu/profile/lusi
Photo Courtesy http://www.sxc.hu/profile/fishmonk
Photo Courtesy http://www.sxc.hu/profile/Abyla
Someone becomes aware of the problems your company solves.

                             Photo courtesy http://www.sxc.hu/profile/bigevil600
Predictive   Impressions
             RSS Subscribes
             Searches




Definitive   Unique Visits
             Click -thrus
             Pageviews
             Contest Entries
             Bounce Rate
The process of developing a preference for what you provide.

                             Photo courtesy http://www.sxc.hu/profile/sundstrom
Predictive   Return Visits
             Bookmarks
             Key Page Visits
             Searches
             Time on Site




Definitive   Downloads         Newsletter Circ.
             Leads             Calls
             Attendees         Compare
             RSS Subscribes    Chats
Photo courtesy http://www.sxc.hu/profile/vlastka
Predictive   Add to Cart
             Coupons




Definitive   Purchases       Up-sells
             Subscriptions   Add-on
             Renewals        Purchases
             Upgrades
Trying to use Blogs, Facebook, Twitter to Build Awareness
What is Your Social Conversion Rate? Brian Massey Innotech PDX
They gotta use it if they're gonna talk about it.

               Photo courtesy http://www.sxc.hu/profile/intuitives
Predictive   Help Visits
             Service Calls
             Support Forum Visits




Definitive   Unique Logins
             Renewals
             Registration Cards
             Returns
Help customers form an opinion of what you offer.
                       Photo courtesy http://www.sxc.hu/profile/kikashi
Predictive   NP Score           Comments
             Surveys            Ratings
             Buzz               Reviews




Definitive   Renewals              Affinity Membership
             Upgrades              Returns
             Up-sells              Bookmarks
             Add-on Purchases
Give your customers ways to talk about you.

            Photo courtesy http://www.sxc.hu/profile/nem_youth
Predictive   Friends     Rank
             Follows     Favorites
             Authority   Bookmar
             Search      ks




Definitive   No. Comments            Discount Codes
             No. Reviews             Invitations
             No. Ratings             User Group
             Link backs              Membership
             Shares
Social Landing Pages: Blogs

                       Information to enhance Use
Social Landing Pages: Blogs

                              Information to enhance Use


                              User commentary to influence Opinion
Social Landing Pages: Blogs

                              Information to enhance Use


                              User commentary to influence Opinion


                              Calls to Action to generate Talk
Other Social Landing Pages

                     Help Pages
Other Social Landing Pages




                Forums
                         Help Pages
Other Social Landing Pages

                             Help Pages


                             Forums


                             Microblogs
Other Social Landing Pages

                             Help Pages


                             Forums


                             Microblogs


                             Affinity Groups
Other Social Landing Pages

                             Help Pages


                             Forums


                             Microblogs


                             Affinity Groups


                             Bacn
The Conversion Scientist
Blog
www.conversionscientist.com
Email:
brian@conversionscientist.com
Twitter:
bmassey
LinkedIn:
brian.massey.name/LinkedIn
Facebook:
brian.massey.name/Facebook

             Social Media
             Marketing: An
             Hour a Day
             by David Evans
             Available from
             my blog.

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