1. Case Study – FMCG, Print
Annapurna – Integrating Health Benefits through AR
• ANNAPURNA, an FMCG brand from UNILEVER
launched its Low Sodium Salt and focused on
spreading awareness among consumers about its
importance rather than immediate return on
investment
• The Target Group was 24 to 35 year old working
women/busy housewives looking for healthy food
for her family while not compromising on
taste/price
• The brand wanted to reach out to its TG in a more
meaningful way & the reach be personal to the
consumers, which was a challenge for the brand to
achieve with traditional media
• To create awareness on the health benefits of Low
Sodium Salt, its and the need to bring in change in
their lifestyle
• To spread awareness in Brand Priority Markets like
Delhi, Chennai, Bangalore, Hyderabad, Mumbai
 Annapurna partnered with TELiBrahma & launched the
Annapurna “Zinda Dil” (Lively heart) mobile app with
features like the Heart Age Calculator tool, Tips,
Contests, Refer a Friend and many more
 This Augmented Reality solution was integrated with
their print ads and users were prompted to capture
the code from the ad to receive the exclusive m-App
on their mobiles
 Consumers could also refer the Annapurna Low Sodium
Salt App to their friends & also share their feedback
on social media
http://telibrahma.com/ Follow us on http://facebook.com/pointartapp

2. Case Study – FMCG, Print
 50,000+ AR engagements
 Over 3 lakh downloads via BluFi across a period of
two months
 A never-before Heart Age Calculator was
developed and delivered on the users’ mobiles
 Evaluated the health and lifestyle of people
 Popularized the benefits of Low sodium salt that
keeps hypertension and heart diseases at bay
 The app created personal connect with the brand
as it not only constituted of just tips & importance,
but also contests like “Who adds salt to your life?”
that involved consumer participation
 Integration with social media & the option to share
with friends created viral for the campaign
 Since the TG is extremely concerned about their
family’s well-being, Heart Age Calculator and Tips
were developed as a utility and also to bring out the
importance of using low sodium salt
 A deeper brand engagement was created through
print ads to generate higher ROI
 Mobile thus became an essential tool as in did not
broadcast the message from the brand but
established an interaction with users
 This app promoted the adoption of a healthier
lifestyle and answers the million dollar question, ‘Is
your heart as young as you?’
http://telibrahma.com/ Follow us on http://facebook.com/pointartapp