Facetones is an app developed by Vringo that creates video slideshows of friends' Facebook photos to display when receiving or making calls. BlueVia helped Vringo launch Facetones across Telefonica's global markets by providing a single platform for development and integration with advertising APIs. This allowed a fast approval and launch process. Telefonica then promoted Facetones on social media networks like Twitter, Facebook, and Tuenti to market the app to customers.

1. BlueVia
Facetones
Case Study

2. BlueVia
What is Facetones?
Facetones, developed by Vringo Inc, creates an automated video slideshow using friends’ photos. It then
plays this video each time a user makes or receives a call. Facetones will initially connect with Facebook®,
the world’s leading social media site, providing a significantly enhanced mobile experience for those who use
social media as a means of communication. Facetones will support other social networks and photo sites in
the near future. Facetones is initially ad-supported, but will later be available for purchase.

3. BlueVia
Features
• Automatic matching of Facebook friends and
address book contacts
• Plays slideshows composed of your friend’s
Facebook pictures when your friends call.
• Plays slideshows composed of your friend’s
Facebook pictures when you call them.
• Manual matching of Facebook friends with
address book contacts.
• Periodically updates the pictures displayed
in the slideshow with your friends’ latest
Facebook pictures.

4. BlueVia
How is BlueVia helping
Facetones? “Our Facetones application was
launched using Telefonica’s new
BlueVia developer community,
According to Andrew Perlman, President of which provided us with a
Vringo Inc, single platform to work across
Telefonica’s global footprint…”
“Telefonica helped us launch Facetones across
their global footprint using its new BlueVia
developer community. It provided us with a single
Andrew Perlman
launch platform. BlueVia provided an exceptional President of Vringo Inc.
development environment, including seamless
integration with their advertising APIs and their
Movistar app store. The successful experience made
us eager to work more closely with BlueVia on future
projects.”

5. BlueVia
Why was BlueVia a great experience for Vringo?
BlueVia provided a low-friction API that allowed Vringo to display adverts within its applications. After
integration, Vringo went through the speedy approval process. It took only one week to go live in four
Telefonica European markets - a process that might take months in a standard carrier environment. Now that
the app is live, BlueVia staff are collaborating with Vringo to promote the app across the storefronts.

6. BlueVia
How did Telefonica help
to market Facetones? Social Networks:
Social Networks
Telefonica promoted the Facetones application to
its Movistar Spain customers using its accounts
on Twitter, Facebook and Tuenti, Spain’s largest Twitter: 31,275 Followers
social network. Social media marketing is now an
important part of the marketing strategy used by
Telefonica’s businesses, including Movistar and Facebook: 94,546 fans
O2. These channels are an ideal way to promote
applications built by our BlueVia partners, especially
for socially-enabled applications like Facetones.
Tuenti: 569,712 users

7. BlueVia
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