A detailed overview of BlueVia, the developer platform from Telefonica.

1. James Parton August 2011 An introduction to BlueVia

2. What is BlueVia? BlueVia is the new global developer platform from Telefonica that helps developers take apps, web services, and ideas to market. BlueVia is built on four founding principles: Scale Tools Business Models Path to Market

3. Telco Reinvented BlueVia exposes previously hidden Telco capabilities in a simple, but powerful way. Web standards: OAuth, REST Zero financial risk to the developer Low friction, plug & play

4. What can BlueVia do for you? Frictionless access to Telefonica’s assets & customers: New tools New channels New customers New partnerships New revenue

7. How do developers make money? BlueVia offers ground breaking, zero risk, business models for developers: * depending on payment model 70% of app sales 70% of subscription payments 83%* of payments 50% of advertising revenue 20% of SMS MO and 10% of SMS MT messaging traffic 20% of MMS MO and 10% of MMS MT messaging traffic

8. Our development environments

19. We are not trying to do this alone Collaboration is core to BlueVia’s success.

20. To get started… Sign up on www.bluevia.com Follow us on Twitter @bluevia Follow our blog http://blog.bluevia.com Come and talk to us at an event