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DIGITAL MARKETING
MISSION ATTITUDE   &
Mission

         Be your professional provider of outdoor, brand strategy, direct
                                          marketing services in Vietnam


Attitude
                      small budget – big idea – optimal solution



“We welcome clients with huge campaign and big budget. However, outdoor, brand strategy and
marketing is not the playground of the rich only. Small budget can get the expected success if
following the right ways.”
KEY          VALUES
On-time             delivery,
creativeness,    profession,
effectiveness are each staff
„s key values which are
always appreciated by our
clients. These values also
bring us huge projects.
OUR SERVICES

   Outdoor Advertising
         POSM
    Digital Marketing
   Event & Activation
     Film Production
 Brand Strategy Planning
THE MISSION


Be your PROFESSIONAL
PROVIDER of consulting and
marketing services
THE KEY VALUES
SYSTEM DEVELOPMENT
We develop digital systems for your marketing solution
DIGITAL MARKETING TOOLS
We are real partner in Digital marketing
DIGITAL MARKETING TOOLS
              We are real partner in Digital marketing




• Drive traffic to your website from Search Engines like Google, Yahoo,
  Bing
  …via SEM or Search Engine Optimization (SEO)




• Marketing on Web 2.0 Techniques, Blog, Forum, Social Network…
  by seeding the PR contents, audios, videos on these communities and
  initiate viral marketing
WHICH SERVICES BLUE SKY PROVIDES?


Viral Marketing          Online PR
Email Marketing          Online Booking
SEO/SEM                  Online Advertising
Social Media Marketing   Online Event
Mobile Marketing         Technology Services
                          Rich Media / 3D
                           Animation Design
DIGITAL APPROACH



            Viral
           marketing


          Affiliate
           marketing
SOCIAL MEDIA MARKETING
PR online via FORUM, SOCIAL                This is the MOST EFFICIENT
NETWORK,                 CROWD              and COST EFFECTIVE PR
SOURCING, SOCIAL BOOK-                               approach in
MARKING,                 SOCIAL            MULTI MEDIA FORMAT and
FILTERING,       BLOGS      AND             FLEXIBLE DEMOGRAPHY
MICRO-BLOGS… by seeding                         SEGEMENTATION
the PR contents, audios, videos
on these communities and initiate
viral marketing & word-of mouth.
SOCIAL MEDIA MARKETING
TOP SOCIAL COMMUNITIES
SOCIAL MEDIA MARKETING DEMO
Acting Customers to share the values and messages of the BRAND
SOCIAL MEDIA MARKETING DEMO
Share-of-life message creates WORD-Of-MOUTH effect
SOCIAL MEDIA MARKETING DEMO
                  Client: Bia Zorok
                  Job: Online Seeding
SOCIAL MEDIA MARKETING DEMO

                Share of voice
                    then
                 Share of life
INTERACTIVE ADVERTISING
Interactive advertising attracts
audience with RichMedia
 effects, Flash games,
    Mobile games or
 Interactive banners.
INTERACTIVE ADVERTISING DEMO


                  Client: Hội Shopping
                  Website: hoishopping.com
                  Style: Facebook ads
INTERACTIVE ADVERTISING DEMO


                  Client: DHL
                  Website: dhl.com.vn
                  Style: Richmedia banner
                  Media booking:
                      Vnexpress.net
                      thanhnien.com.vn
                      Ngoisao.net
                      Tuoitre.com.vn
INTERACTIVE ADVERTISING DEMO

                    Client: Bia Miller
                    Style: Richmedia banner
                    Media booking:
                        Vnexpress.net
                        Muaban.net
                        Yeuthethao.com
                        Ebay.com.vn
                        24h.com.vn
                        Ngoisao.net
                        ….
INTERACTIVE ADVERTISING DEMO


                   Client: Bia Zorok
                   Style: Richmedia banner
                   Media booking:
                       Vnexpress.net
                       24h.com.vn
                       Ngoisao.net
                       Thanhnien.com.vn
                       Tuoitre.com.vn
INTERACTIVE ADVERTISING DEMO

                    Game: Giải Cứu Bia Lạnh
                    Client: Bia Miller
                    Website: www.giaitribia.com
                    Style: Flash game
ONLINE PR DEMO

     Client: TTTM Lái Thiêu,
     Operation Walk, Operation
     Smile, Bia Zorok, Bia Miller,
     Richland Southern…
     Job: Media Booking & PR
SEM (GOOGLE ADWORDS DEMO)


                 Client: Phúc Đức Real Estate
                 Website: phucduc.com.vn
                 Job: Google Adwords 2011




                                     26
EMAIL MARKETING
Keep customers in touch with our Interspire email marketing
 solution:
  Filter your customer„s information by age, sex, income, loyalty..
  Do email marketing campaigns with lowest cost
  Receive campaign results by powerful report tools: delivered, bounced,
     open, unread, complaints
  NON-SPAM DELIVERY

           Availability of
             400.000
     email addresses of users
            in Vietnam
           with detailed
       demographic data
EMAIL MARKETING DEMO


           Client: L‟Ovite
           Job: Email marketing 2010
           Sent: 150.000
           Avg. Open rate: 12.3%
EMAIL MARKETING DEMO

          Client: EVN Land
          Job: Email marketing
          Sent: 12.000
          Open rate: 13.7%
MOBILE MARKETING
MOBILE MARKETING DEMO




From: L’OVITE
Dep, nang dong & thu nhap
cao la dieu ban dang ap u?
De dat duoc uoc mo do, hay
tham du trien lam Lovite
Paris - duoc to chuc ngay
2/4 tai KS Starcity. L/h 156
Phan Xich Long, PN-
35171418 nhan thu moi
DIGITAL BROCHURE
ALL-IN-ONE digital brochure and
Virtual Tour for real estate
companies to go online 24/7 on
Internet and Mobile (3G)

Watch full demo        version   at
YouTube:
• Digital Brochure
• Virtual Tour Video
DIGITAL BROCHURE DEMO
WEBSITE DEMO


   Client: SABMiller
   Website: giaitribia.com
   Job: Digital campaign
WEBSITE DEMO

   Client: PNJ
   Website: laplanhuocmoc.com.vn
   Job: Digital campaign
WEBSITE DEMO


   Client: L‟Ovite
   Website: lovite.com
   Job: Digital campaign
WEBSITE DEMO

   Client: Bia Zorok
   Website: zorokbongda.com
   Job: Activation campaign
FACEBOOK APP DEMO
        Client: In2Ideas
        Website: Facebook
        Job: Digital campaign
FACEBOOK APP DEMO
        Client: In2Ideas
        Website: Facebook
        Job: Digital campaign
FACEBOOK APP DEMO
        Client: In2Ideas
        Website: Facebook
        Job: Digital campaign
Brand’s Mother Day Picture Contest
UnderWaterWorld campaign
Intel APP DEMO

    Client: In2Ideas/Intel
    Job: Flash campaign
Facebook Campaign: Skin Test
Facebook Campaign: Photo Contest
OUR CLIENTS
OUR CLIENTS
Rep. Office: 182/42 Le Van Sy St., W.10, D.Phu Nhuan, HCMC
                                   Tel: +848 3847 6211 - Fax: +848 3847 6211
                                       Website: www.blueskygroup.com.vn




For further information, please contact

Mr. Tran Thanh Khiet – General Director
Mobile: 0908 277 470 – 093 277 2981
Email: khiet.tran@blueskygroup.com.vn

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Digital credential

  • 2. MISSION ATTITUDE & Mission Be your professional provider of outdoor, brand strategy, direct marketing services in Vietnam Attitude small budget – big idea – optimal solution “We welcome clients with huge campaign and big budget. However, outdoor, brand strategy and marketing is not the playground of the rich only. Small budget can get the expected success if following the right ways.”
  • 3. KEY VALUES On-time delivery, creativeness, profession, effectiveness are each staff „s key values which are always appreciated by our clients. These values also bring us huge projects.
  • 4. OUR SERVICES Outdoor Advertising POSM Digital Marketing Event & Activation Film Production Brand Strategy Planning
  • 5. THE MISSION Be your PROFESSIONAL PROVIDER of consulting and marketing services
  • 7. SYSTEM DEVELOPMENT We develop digital systems for your marketing solution
  • 8. DIGITAL MARKETING TOOLS We are real partner in Digital marketing
  • 9. DIGITAL MARKETING TOOLS We are real partner in Digital marketing • Drive traffic to your website from Search Engines like Google, Yahoo, Bing …via SEM or Search Engine Optimization (SEO) • Marketing on Web 2.0 Techniques, Blog, Forum, Social Network… by seeding the PR contents, audios, videos on these communities and initiate viral marketing
  • 10. WHICH SERVICES BLUE SKY PROVIDES? Viral Marketing Online PR Email Marketing Online Booking SEO/SEM Online Advertising Social Media Marketing Online Event Mobile Marketing Technology Services Rich Media / 3D Animation Design
  • 11. DIGITAL APPROACH Viral marketing Affiliate marketing
  • 12. SOCIAL MEDIA MARKETING PR online via FORUM, SOCIAL This is the MOST EFFICIENT NETWORK, CROWD and COST EFFECTIVE PR SOURCING, SOCIAL BOOK- approach in MARKING, SOCIAL MULTI MEDIA FORMAT and FILTERING, BLOGS AND FLEXIBLE DEMOGRAPHY MICRO-BLOGS… by seeding SEGEMENTATION the PR contents, audios, videos on these communities and initiate viral marketing & word-of mouth.
  • 15. SOCIAL MEDIA MARKETING DEMO Acting Customers to share the values and messages of the BRAND
  • 16. SOCIAL MEDIA MARKETING DEMO Share-of-life message creates WORD-Of-MOUTH effect
  • 17. SOCIAL MEDIA MARKETING DEMO Client: Bia Zorok Job: Online Seeding
  • 18. SOCIAL MEDIA MARKETING DEMO Share of voice then Share of life
  • 19. INTERACTIVE ADVERTISING Interactive advertising attracts audience with RichMedia effects, Flash games, Mobile games or Interactive banners.
  • 20. INTERACTIVE ADVERTISING DEMO Client: Hội Shopping Website: hoishopping.com Style: Facebook ads
  • 21. INTERACTIVE ADVERTISING DEMO Client: DHL Website: dhl.com.vn Style: Richmedia banner Media booking: Vnexpress.net thanhnien.com.vn Ngoisao.net Tuoitre.com.vn
  • 22. INTERACTIVE ADVERTISING DEMO Client: Bia Miller Style: Richmedia banner Media booking: Vnexpress.net Muaban.net Yeuthethao.com Ebay.com.vn 24h.com.vn Ngoisao.net ….
  • 23. INTERACTIVE ADVERTISING DEMO Client: Bia Zorok Style: Richmedia banner Media booking: Vnexpress.net 24h.com.vn Ngoisao.net Thanhnien.com.vn Tuoitre.com.vn
  • 24. INTERACTIVE ADVERTISING DEMO Game: Giải Cứu Bia Lạnh Client: Bia Miller Website: www.giaitribia.com Style: Flash game
  • 25. ONLINE PR DEMO Client: TTTM Lái Thiêu, Operation Walk, Operation Smile, Bia Zorok, Bia Miller, Richland Southern… Job: Media Booking & PR
  • 26. SEM (GOOGLE ADWORDS DEMO) Client: Phúc Đức Real Estate Website: phucduc.com.vn Job: Google Adwords 2011 26
  • 27. EMAIL MARKETING Keep customers in touch with our Interspire email marketing solution:  Filter your customer„s information by age, sex, income, loyalty..  Do email marketing campaigns with lowest cost  Receive campaign results by powerful report tools: delivered, bounced, open, unread, complaints  NON-SPAM DELIVERY Availability of 400.000 email addresses of users in Vietnam with detailed demographic data
  • 28. EMAIL MARKETING DEMO Client: L‟Ovite Job: Email marketing 2010 Sent: 150.000 Avg. Open rate: 12.3%
  • 29. EMAIL MARKETING DEMO Client: EVN Land Job: Email marketing Sent: 12.000 Open rate: 13.7%
  • 31. MOBILE MARKETING DEMO From: L’OVITE Dep, nang dong & thu nhap cao la dieu ban dang ap u? De dat duoc uoc mo do, hay tham du trien lam Lovite Paris - duoc to chuc ngay 2/4 tai KS Starcity. L/h 156 Phan Xich Long, PN- 35171418 nhan thu moi
  • 32. DIGITAL BROCHURE ALL-IN-ONE digital brochure and Virtual Tour for real estate companies to go online 24/7 on Internet and Mobile (3G) Watch full demo version at YouTube: • Digital Brochure • Virtual Tour Video
  • 34. WEBSITE DEMO Client: SABMiller Website: giaitribia.com Job: Digital campaign
  • 35. WEBSITE DEMO Client: PNJ Website: laplanhuocmoc.com.vn Job: Digital campaign
  • 36. WEBSITE DEMO Client: L‟Ovite Website: lovite.com Job: Digital campaign
  • 37. WEBSITE DEMO Client: Bia Zorok Website: zorokbongda.com Job: Activation campaign
  • 38. FACEBOOK APP DEMO Client: In2Ideas Website: Facebook Job: Digital campaign
  • 39. FACEBOOK APP DEMO Client: In2Ideas Website: Facebook Job: Digital campaign
  • 40. FACEBOOK APP DEMO Client: In2Ideas Website: Facebook Job: Digital campaign
  • 41. Brand’s Mother Day Picture Contest
  • 43. Intel APP DEMO Client: In2Ideas/Intel Job: Flash campaign
  • 48. Rep. Office: 182/42 Le Van Sy St., W.10, D.Phu Nhuan, HCMC Tel: +848 3847 6211 - Fax: +848 3847 6211 Website: www.blueskygroup.com.vn For further information, please contact Mr. Tran Thanh Khiet – General Director Mobile: 0908 277 470 – 093 277 2981 Email: khiet.tran@blueskygroup.com.vn