Here are the three remaining steps to rank well during the Google Panda updates from an SEO company.

1. 7 Steps to Rank Well During Google’s
Panda Updates (Part 2 of 2)
Wednesday, 21 August, 13

2. www.blueprintim.com
Part 1 Review
• In part one, we discussed the
first four steps to rank well
during Google’s Panda updates,
including:
‣ Writing good quality content
‣ Developing a plan
‣ Writing link bait
‣ Blogging consistently
Wednesday, 21 August, 13

3. www.blueprintim.com
Part 2 Overview
‣ In part two, we are going to
discuss the three remaining
steps to rank well, which
include:
‣ Building high quality links
‣ Optimizing through social
media
‣ Thinking like a marketer
Wednesday, 21 August, 13

4. www.blueprintim.com
5. Building High Quality Links
‣ Instead of putting your time
into low quality directories,
you want to focus on higher
quality link building
opportunities
‣ Press release sites and
article directories still
provide value to share your
content
‣ The key is to focus on
writing good quality content
that will get picked up and
drive traffic
Wednesday, 21 August, 13

5. www.blueprintim.com
5. Building High Quality Links
‣ In part one, we discussed
the importance of
developing link bait - high
quality content on your
Website and blog that
people want to link to
‣ We also discussed the
importance of writing for a
particular audience or
avatar, so it’s easier to
attract these Websites to
link to you
Wednesday, 21 August, 13

6. www.blueprintim.com
5. Building High Quality Links
‣ Once you have good quality
content that has been
published on your Website,
reach out to these
companies that you have
written your content for and
build a relationship
‣ Over time, you will be able
to develop some high
quality backlinks that will
help with your ranking
Wednesday, 21 August, 13

7. www.blueprintim.com
5. Building High Quality Links
‣ In terms of guest blogging,
take the time to build
relationships with influential
bloggers by commenting on
their posts and reaching out
to them
‣ Leave well thought out
comments
‣ Not only can you get a
backlink from the comment,
but you can even drive
traffic to your Website
Wednesday, 21 August, 13

8. www.blueprintim.com
5. Building High Quality Links
‣ By providing high quality
comments over time, the
blogger will start to
recognize your name, which
will allow you to reach out
to them in the future
Wednesday, 21 August, 13

9. www.blueprintim.com
6. Optimize Through Social
• As many of you are aware,
social media is growing in
importance for SEO
• Include your keyword, the full
link, and link your posts to
relevant pages on your site
• Focus on engagement
• Maximize engagement
through calls to action to like
your content, share it, or by
asking fans to share their
perspective
Wednesday, 21 August, 13

10. www.blueprintim.com
6. Optimize Through Social
• Run campaigns designed to
maximize engagement such
as sweepstakes, trivia, and
fan sharing
• By approaching social media
from a qualitative perspective
while maximizing
engagement, you increase
shares, +1s and likes, which
influence your ranking
Wednesday, 21 August, 13

11. www.blueprintim.com
7. Think Like a Marketer
• Because of Google’s shift
from low quality link building
to high quality content and
authority, you have to shift
back to thinking like a
marketer
• You have to think about what
avatars you want to appeal to
when developing content for
your Website and blog
• Not just the audience that
you want to sell to, but the
audience that you want to
link to you
Wednesday, 21 August, 13

12. www.blueprintim.com
Download Free SEO eBook at
www.blueprintim.com
Wednesday, 21 August, 13