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BluefinSignals                                                                                                                                                                                       Fact Sheet - February 2012

                                                       3.94B Public Tweets                                                                                                                                          158M Public Comments
                                                                                                (205% YOY)                                                                                                                                                                                           (N/A)

          Social TV                                                                                                                                                              Social TV

                                   68.6M Tweets                                                       (876% YOY)                                                                                       2.65M Tweets                                                                   (697% YOY)

                                   13.7M                          Uniques                             (329% YOY)                                                                                            1.70M                          Uniques                                    (564% YOY)

                                                                                46% (M) 54% (F)                                                                                                                                                                70% (M) 30% (F)

                                                                                                     Monthly Social TV Comments (M)

   70
   60                                                                                                                                                                                                                                                   868% YOY
   50
    40
    30
    20
   10

              Feb                  Mar                  Apr                   May                           Jun                     Jul                    Aug                   Sep                    Oct                     Nov                      Dec                          Jan                    Feb
                                                                                                                                                                                                                                                                                      2012

                                                                                                            Daily Social TV Comments (M)
 16
                                                                                                                                                                                                                                                               71.3M Comments
 14
                                                                                                                                                                                                                                                                       75% Primetime
 12
 10
          8
          6
          4
          2
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                                   112                                                                                                          7,777                                                                                                          81,354
                             Networks                                                                                                             Shows                                                                                                          Telecasts

          TOP 10 NETWORKS                                                                                               TOP 10 TELECASTS                                                                                                                                               # Comments
                                                                 # Comments

          1             NBC                                      13,898,904                                     1              The 54th Annual Grammy Awards (CBS)                                                                                                                     12,967,500
          2             CBS                                      13,670,014                                     2              Super Bowl XLVI (NBC)                                                                                                                                    12,157,000
          3             TNT                                       6,181,918                                     3              The 84th Annual Academy Awards (ABC)                                                                                                                      3,792,650
          4             ABC                                       6,030,640                                     4              2012 NBA All-Star Game (TNT)                                                                                                                              2,519,500
          5             ESPN                                      3,232,347                                     5              2012 NBA All-Star Saturday Night (TNT)                                                                                                                    1,171,180
          6             FOX                                       2,586,529                                     6              NBA: Knicks at Heat (TNT)                                                                                                                                   713,531
          7             MTV                                       1,435,949                                     7              NBA: Lakers at Knicks (ESPN)                                                                                                                                668,829
          8             ABC Family                                1,266,243                                     8              NASCAR: Daytona 500 (FOX)                                                                                                                                   630,206
          9             VH1                                       1,095,297                                     9              NBA: Mavericks at Knicks (ABC)                                                                                                                              564,700
          10            CW                                        1,068,019                                     10             NBA: Lakers at Celtics (TNT)                                                                                                                                415,047

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Social TV Fact Sheet: February 2012

  • 1. BluefinSignals Fact Sheet - February 2012 3.94B Public Tweets 158M Public Comments (205% YOY) (N/A) Social TV Social TV 68.6M Tweets (876% YOY) 2.65M Tweets (697% YOY) 13.7M Uniques (329% YOY) 1.70M Uniques (564% YOY) 46% (M) 54% (F) 70% (M) 30% (F) Monthly Social TV Comments (M) 70 60 868% YOY 50 40 30 20 10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb 2012 Daily Social TV Comments (M) 16 71.3M Comments 14 75% Primetime 12 10 8 6 4 2 !"#"#!$ !"!"#!$ !"%"#!$ !"&"#!$ !"'"#!$ !"("#!$ !")"#!$ !"*"#!$ !"+"#!$ !"#,"#!$ !"##"#!$ !"#!"#!$ !"#%"#!$ !"#&"#!$ !"#'"#!$ !"#("#!$ !"#)"#!$ !"#*"#!$ !"#+"#!$ !"!,"#!$ !"!#"#!$ !"!!"#!$ !"!%"#!$ !"!&"#!$ !"!'"#!$ !"!("#!$ !"!)"#!$ !"!*"#!$ !"!+"#!$ 112 7,777 81,354 Networks Shows Telecasts TOP 10 NETWORKS TOP 10 TELECASTS # Comments # Comments 1 NBC 13,898,904 1 The 54th Annual Grammy Awards (CBS) 12,967,500 2 CBS 13,670,014 2 Super Bowl XLVI (NBC) 12,157,000 3 TNT 6,181,918 3 The 84th Annual Academy Awards (ABC) 3,792,650 4 ABC 6,030,640 4 2012 NBA All-Star Game (TNT) 2,519,500 5 ESPN 3,232,347 5 2012 NBA All-Star Saturday Night (TNT) 1,171,180 6 FOX 2,586,529 6 NBA: Knicks at Heat (TNT) 713,531 7 MTV 1,435,949 7 NBA: Lakers at Knicks (ESPN) 668,829 8 ABC Family 1,266,243 8 NASCAR: Daytona 500 (FOX) 630,206 9 VH1 1,095,297 9 NBA: Mavericks at Knicks (ABC) 564,700 10 CW 1,068,019 10 NBA: Lakers at Celtics (TNT) 415,047