1. Ujjwal Kabra
27 July 2013
Introduction to InMobi App Publish
Simplifying App Distribution for Android Developers

2. About me
• Joined InMobi in June 2009
• In Bangalore
• Engineering & Product
• Working on App Publish for the last 1.5
years

3. Agenda
‣ Why are Alternate App
Stores important?
‣ Challenges in distributing
through Alternate App
Stores
‣ How App Publish Solves
these challenges?
‣ Demo
‣ Questions

4. Advanced users are looking
at alternate sources
Poor local / regional support
Not available on all
devices
Why look beyond
Google Play?
User mindshare - 800k apps
competing for attention

5. Alternate App Stores… How Many?
5
300+ Android
App Stores!

6. Closed Doors – No direct
developer programs
Complex Laws &
Agreements
Increasing Efforts /
Low ROI
What are the
challenges in
publishing to
alternate app
stores?
Reporting & Settlements

7. How
App
Publish
Works

8. What App Publish does
Android Apps
(or widgets, wallpapers, utilities)
App Publish – what we do for developers
Alternative App Channels
(Independent, Operator, OEM)
Downloads

9. What App Publish does
Android
Apps
The App Publish Difference
App Stores
NORMAL APP
SUBMISSIONS PROCESS
(different for each store)
Single platform lets you submit to
multiple stores at the same time
Select Stores based on app attributes –
pricing, ads, IAP, language etc.

10. Marketing translations across all
required languages
Automated Image Manipulations
to satisfy 100s of Image
requirements
Single portal makes submission management easier

11. Thebestpartis…
.. single dashboard to check reports & settlements

12. App Store Filters by Region,
Business Model & Aggregators
New EZPublish Mode:
Auto fetch your binaries,
description & images from
Google Play
Based on developer feedback from our first 1000 developers J
Bonus : New Features in July 2013 release

13. More feedback from Developers
Multiple IAP SDK support
Promotions on App Publish stores
Social, Feedback, Ratings etc.
Gateway to China!
What’s next? Coming Soon!

14. 1. Intense competition in Google Play,
App Publish changes this
2. FREE to use NO SDK and all
downloads deliver a $ value to
Developer
3. Global reach, access to over 300m
Android users in over 150 other
stores
4. Estimating over 1b downloads to
target with reduce competition
4 Reasons for Developers to use App Publish

15. Questions?

16. Ujjwal Kabra
Product Manager, App Publish
ujjwal@inmobi.com
@brilliantnut
www.inmobi.com/app-publish
AppPublish-Support@inmobi.com
facebook.com/inmobi
twitter.com/inmobi
Thank
you.