An introduction to Social HR

An introduction to social HR
#HRheroes
March 18th 2013, MyHotel, Brighton

WWW.BLOOMSOCIALBUSINESS.COM

Welcome and who we are
#HRheroes

Kelta
BLOOM Jay Cooper
HR Kelly Jones
- Chief
- Managing
Operations
Consultant
Officer

Corinna
Miranda Man
Gardner
- Senior
- Recruitment
Strategist
Consultant

Follow us today...

#HRheroes

@bloomworldwide


Agenda Introduction
Social media and HR
Governance
Coffee break
Education
Recruitment
Summary and 5 key take outs
Q&A

INTRODUCTION


Objectives for today
To introduce you to social HR and to give you a taster of:

Activating social media
•  How HR can activate social media to deliver results

Mitigating risk
•  Top tips to mitigate social media risks in the workplace

Social Tools
•  How the use of social technology can help to achieve HR
objectives

Social media education
•  3 approaches to social media training


What is social media?


What is the role of HR?

"Today, HR is at the centre of business performance. HR
professionals have an important role to play in driving decisions
that enable their organisations to thrive in both the short and the
longer term.
Where in the past, the function delivered the fundamentals that
underpinned the employee lifecycle (such as recruitment, induction
and salary administration) supporting organisation performance
is now the theme running through HR’s work."


However...

"  On a practical level,
there is often no HR
department or even a
dedicated HR Officer

"  Office Manager =
Accounts, Purchasing,
HR....


Activity: top line objectives of an HR
professional
Employee/
HR policy management
support

Talent
Recruitment
management

Employee
retention

SOCIAL MEDIA AND HR


Social media and the workplace

Social media 'Facebook' for
channels employees
•  Engaging with • Engaging
with

customers employees

•  Talking to the • Sharing

outside world informa5on


Challenges...

"  What are the challenges of social media in the
workplace?
"  What do you think?


Today, we'll look at three social HR areas

•  Social media governance
Governance •  Employee rules of engagement

•  Social learning
Education •  Incorporating social principles

•  Social recruitment
Recruitment •  Power of the 'social' experience


HR objectives and social HR

Employee/
HR policy Management
support

Talent
Recruitment
management

Employee
retention

Benefits of social HR
Greater efficiencies
•  Making the most of technology
•  Can be inexpensive
•  Size of your company doesn't matter

Increased reach
•  Reach out to future employees
•  Good marketing / PR

Greater authenticity
•  Provide employees and future applicants with more information
•  Build relationships


GOVERNANCE


What is governance?
"   A framework that clarifies and reinforces best
practices for interaction on social media
"   Also required for internal social platforms,
although focus will be different
"   Usually comprises of
–  a social media policy
–  a set of guidelines
–  rules
–  educational support / resources required to implement


Activity: The good and the bad


Why is governance important?
"  Forrester:
"Social media is security risk and nightmare. Although
social media offers potentially great marketing and
business opportunities, it also exposes companies to
numerous [...] risks"
"  Altimeter:
"Social media is the modern Pandora's box: it has had a
meteoric rise as a tool to interact and engage with
customers, but also a dark underside exposing companies
to new types of risk."


Not sure where to begin with governance?
Here are 5 top tips to get started and to mitigate any risk on social media

þ Use your company code of conduct as a basis
þ Identify roles and responsibilities
þ Set branding and tone
þ Have an escalation policy in place
þ Plan a staff social media education programme


EDUCATION


Why is social media education important?

"   Education is key to putting your
social media policies and
governance into place
"   Activates social media in your
company
"   Ensure that employees learn
about their social media roles and
responsibilities
"   Adoption and best practice


Three ways of delivering education

Social media
education
programme

Social learning

'Ambient
awareness'


Activity: building blocks


Not sure where to begin with education?
Here are 5 top tips you to get started

þ Discuss requirements with IT
þ Run a pilot before full roll out of the programme
þ Allocate resource for community management
þ Produce engaging and dynamic content
þ View education as continuous and 'ambient'


RECRUITMENT


The applicant > new starter journey

Job
researcher

Job
seeker

Applicant

Interviewee

New
Starter


New starters are part of the social
recruitment cycle
Job
researcher

New starter Job seeker

Interviewee Applicant


Some statistics...

73% of recruiters have hired an
89% have made a hire through employee who was identified or
LinkedIn introduced through a social
network

The most popular recruiting
social networks are:
LinkedIn (93%) 92% of recruiters are using or
planning to use social media for
Facebook (66%)
recruitment
Twitter (54%)

Source: Jobvite

Activity: Best practice case studies


Not sure where to begin with social
recruitment?
Here are 5 top tips to help you get started
þ Use social listening to identify who you wish to attract
þ Use social insight to identify and understand the channels
þ Share and engage using rich and dynamic content
þ Let your company's personality shine through
þ Use your employees' voice


SUMMARY


We have looked at...

•  Social media governance
Governance •  Employee rules of engagement

•  Social learning
Education •  Incorporating social principles

•  Social recruitment
Recruitment •  Power of the 'social' experience


5 key takeaways
Review your current culture: how open is your company to employees
engaging on social media?

View social media holistically: how can social media be used to
benefit your company as a whole?

Get buy-in from senior managers: a social programme requires
support from the top.

Get buy-in from your employees: your employees are your most
important asset and can be you best advocates.

Education, education, education: to activate a social media programme
you must ensure that your staff receive training and support.


Any questions?


Feedback

Your feedback is important to us!


What’s Next?
Governance Education Recruitment
Social media Creating a
Social media training social media
policy design programme recruitment
workshop design plan
workshop workshop

Special Offer £995 (usual price £2500)
What you get:
•  30 minutes briefing teleconference
•  3 hour interactive workshop for up to 12 delegates
•  Post workshop feedback report including strategic recommendations

Thank you!

jay@bloomworldwide.com
miranda@bloomworldwide.com
directors@kelta-hr.com


An introduction to Social HR

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