This is a content marketing strategy presentation that you will not have seen before. Original, creative and informative. If you want to know more about how you can increase your reach and make social media content to appeal to your target audience then this is the presentation for you. Storytelling at the speed of now is where you want to be with your marketing strategy.
12. Storytelling
at
the
speed
of
Community
now
management
Content
@bloomworldwide | #FidDigContent | www.bloomworldwide.com
13. How?
Real-‐:me
content
• Real-‐:me
content
produc:on
and
engagement
based
on
current
trends
Planned
content
User
generated
content
• Planned
branded
content
to
create
an
always-‐on
dialogue
with
your
key
audiences
• Fostering
UGC
through
influencer
and
consumer
engagement
and
content
cura:on
Relevant
content
and
real-‐:me
crea:ve
assets
@bloomworldwide | #FidDigContent | www.bloomworldwide.com
14. What kind of roles do you need?
Trend
spoGers
Analysts
Strategists
Community
managers
Opportunity
SpoGers
Copywriters
Videographers
Designers
Content
Creators
Editors
Community
managers
Social
media
managers
Engagement
Specialists
@bloomworldwide | #FidDigContent | www.bloomworldwide.com
15. 3 hours in the life of your real-time
brand story: Facebook
Trend
or
Crea:ve
concept
Stakeholder
approval
POST
Final
sign
off
Copywriter
or
Art
Director
executes
concept
Influencer
&
consumer
outreach
Community
manager
facilitates
conversa:on
and
sharing
User
generated
content
curated
10AM
opportunity
spoGed
12PM
11AM
1PM
@bloomworldwide | #FidDigContent | www.bloomworldwide.com
16. 5 SIMPLE STEPS
TO UNLOCK THE
CONTENT
POTENTIAL OF
YOUR BRAND
@bloomworldwide | #FidDigContent | www.bloomworldwide.com
25. About Groupon
Groupon, launched in November 2008 in Chicago, and features a daily
deal on the best stuff to do, eat, see and buy in 48 countries around the
world.
Several social media pages, which focus on branding and strategy.
• Facebook
• Twitter
• Corporate blog,
• Google+
Groupons social media objectives
Huge focus on customer engagement. This is at the heart of its social media
strategy.
Audience demographics - largest audience is female aged between 16 - 34
@bloomworldwide | #FidDigContent | www.bloomworldwide.com
26. Groupon’s approach
Real-‐:me
content
• Real-‐:me
content
produc:on
and
engagement
based
on
current
trends
Planned
content
User
generated
content
• Planned
branded
content
to
create
an
always-‐on
dialogue
with
your
key
audiences
• Fostering
UGC
through
influencer
and
consumer
engagement
and
content
cura:on
Relevant
content
and
real-‐:me
crea:ve
assets
@bloomworldwide | #FidDigContent | www.bloomworldwide.com
27. Content that expresses the brand
narrative
@bloomworldwide | #FidDigContent | www.bloomworldwide.com
28. Content that captures the zeitgeist
@bloomworldwide | #FidDigContent | www.bloomworldwide.com