A week in the life of an agency Senior Strategist

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Different Spin

Find out what our Senior Strategist Mary-ann Johnn gets up to during a typical week at Bloom Worldwide.

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A week in the
life of an agency
Senior
Strategist
#MyBloom

www.bloomworldwide.com
About
Mary-Ann
Iam a SeniorStrategistatBloom
Worldwide.

I’madigitalmarketingspecialist
withexcellentknowledgeofsocial
mediainpractice,content
strategyanddigitalmarketing.

Iamaproliﬁclist-maker! Ienjoy
planningoutdigitalstrategiesinto
thedailyactionsandobjectives.
#MyBloom

www.bloomworldwide.com
Monday
Planning
Mondayisthedaytoplanonline
contentforourclientsbasedon
theinsightsanddigitalstrategy.

I’llhavecatch-upswiththe
BloomEngageteamtoensure
ourcontentfocusandday-to-day
actionsaremeetingwider
objectives.
#MyBloom

www.bloomworldwide.com
Tuesday
Strategy
OnTuesday’sI amusually
catchingupwithclientsontheir
digitalstrategiesorourlatest
proposalsand talkingthrough
next-stepsinimplementation.

Itmightbeadvisingonwhich
platformstoinvestin,basedon
ourinsightsandclientgoals,or
developingcreativecampaignsto
assistwiththelaunchofanew
service,productorevent.

www.bloomworldwide.com
Wednesday
Action
#MyBloom
OnWednesday’sI’llgetstuckinto
some planningandprocess
documentation,settingout agreed
strategyintoworkablechecklists,
roadmaps,guidelines,scenario
maps,rulesofengagementand
more!

Ienjoyplanningouttheﬁner
details, plotting anideafrom
conceptthroughtomeasurement
andROI.

www.bloomworldwide.com
Thursday
Creative
OnThursday, I mightspend
time withtheInsightteam,to
discovernewopportunitiesfor
clients orworkwithcolleagues
in our ‘HotHouse’ wherewe
drawupcreativecampaign
ideas.

#MyBloom

www.bloomworldwide.com
Friday
Weekly planning
OnFriday’s MissionControl
(ourdeliveryteam)get
togethertotalkthroughany
learning'sfromtheweek.

Werunthroughthefollowing
week’sdeadlinesandresource
scheduleandplanouractivity
andpriorities,sothaton
Monday,weareallreadyto
go…

#MyBloom

www.bloomworldwide.com
It’s the WEEKEND!
#MyBloom
OneofthereasonsIloveliving
andworkinginBrighton,isthat
thereisalwaysplentygoingon…
fromtheannualBrightonSEO
conferenceandDigitalFestival,to
weeklyfoodmarkets,concerts
andexhibitions….

OnweekendsI’musually
attendingamusicgig, making
something(terrariumsatthe
moment!)oriftheweatheris
goodatthebeachorpark.

About Bloom
BloomWorldwideisaninsight-drivendigital
agencyspecialisinginsocialmedia,searchand
content.

Insight-drivendigital>betterresults
ClientswhobeneﬁtfromthisapproachincludeToyota
across31countriesinEurope,WileyBlackwellglobally
andButlinsintheUK.
#MyBloom

Connect with
Mary-Ann
#MyBloom
uk.linkedin.com/in/mjohnn/
@maj_sm
www.bloomworldwide.com
@bloomworldwide

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A week in the life of an agency Senior Strategist

1. A week in the life of an agency Senior Strategist #MyBloom

2. www.bloomworldwide.com About Mary-Ann Iam a SeniorStrategistatBloom Worldwide. I’madigitalmarketingspecialist withexcellentknowledgeofsocial mediainpractice,content strategyanddigitalmarketing. Iamaproliﬁclist-maker! Ienjoy planningoutdigitalstrategiesinto thedailyactionsandobjectives. #MyBloom

3. www.bloomworldwide.com Monday Planning Mondayisthedaytoplanonline contentforourclientsbasedon theinsightsanddigitalstrategy. I’llhavecatch-upswiththe BloomEngageteamtoensure ourcontentfocusandday-to-day actionsaremeetingwider objectives. #MyBloom

4. www.bloomworldwide.com Tuesday Strategy OnTuesday’sI amusually catchingupwithclientsontheir digitalstrategiesorourlatest proposalsand talkingthrough next-stepsinimplementation. Itmightbeadvisingonwhich platformstoinvestin,basedon ourinsightsandclientgoals,or developingcreativecampaignsto assistwiththelaunchofanew service,productorevent.

5. www.bloomworldwide.com Wednesday Action #MyBloom OnWednesday’sI’llgetstuckinto some planningandprocess documentation,settingout agreed strategyintoworkablechecklists, roadmaps,guidelines,scenario maps,rulesofengagementand more! Ienjoyplanningouttheﬁner details, plotting anideafrom conceptthroughtomeasurement andROI.

6. www.bloomworldwide.com Thursday Creative OnThursday, I mightspend time withtheInsightteam,to discovernewopportunitiesfor clients orworkwithcolleagues in our ‘HotHouse’ wherewe drawupcreativecampaign ideas. #MyBloom

7. www.bloomworldwide.com Friday Weekly planning OnFriday’s MissionControl (ourdeliveryteam)get togethertotalkthroughany learning'sfromtheweek. Werunthroughthefollowing week’sdeadlinesandresource scheduleandplanouractivity andpriorities,sothaton Monday,weareallreadyto go… #MyBloom

8. www.bloomworldwide.com It’s the WEEKEND! #MyBloom OneofthereasonsIloveliving andworkinginBrighton,isthat thereisalwaysplentygoingon… fromtheannualBrightonSEO conferenceandDigitalFestival,to weeklyfoodmarkets,concerts andexhibitions…. OnweekendsI’musually attendingamusicgig, making something(terrariumsatthe moment!)oriftheweatheris goodatthebeachorpark.

9. About Bloom BloomWorldwideisaninsight-drivendigital agencyspecialisinginsocialmedia,searchand content. Insight-drivendigital>betterresults ClientswhobeneﬁtfromthisapproachincludeToyota across31countriesinEurope,WileyBlackwellglobally andButlinsintheUK. #MyBloom

10. Connect with Mary-Ann #MyBloom uk.linkedin.com/in/mjohnn/ @maj_sm www.bloomworldwide.com @bloomworldwide