It's the turn of Director of Strategy Laura Dinneen to lift the lid on her working week. For more insight into the inner workings of Bloom, search the #MyBloom hashtag. Enjoy!

1. A week in the
life of an agency
Director of
Strategy
#MyBloom

2. www.bloomworldwide.com
About
Laura Dinneen
I am Director of Strategy at
Bloom Worldwide. I lead our
client strategy projects, and
make sure that data and
insight is at the heart of
everything we do.
My team – Mission Control -­‐
consists of our superstar
analysts, strategists, planners
and social media managers.
#MyBloom

3. www.bloomworldwide.com
Monday
My check-­‐in day
Mondays are full speed ahead. I
spend a lot of my day making sure
my team has everything they need
to do the best job possible.
Today I’ve got an account planning
meeFng and a session with Mission
Control to announce our new
Quality KPI.
Monday is my best day to fix and
troubleshoot, so everyone can
get on with the magic.
#MyBloom

4. www.bloomworldwide.com
Tuesday
Collabora>on day
It’s important for me to spend
Fme working closely with the
Bloomers to ensure we deliver
outstanding work.
Today I’m reviewing a content
strategy and compeFtor insight
report, collaboraFng on an
influencer strategy, and consulFng
on some project briefs.
Finally, we’ve got a team
brainstorm to come up with ideas
for an influencer campaign.
#MyBloom

5. www.bloomworldwide.com
Wednesday
Client day
To deliver the best work for our
clients, it’s important for me to get
under the skin of their organisaFons.
I spend as much as I can of
Wednesday speaking to clients, be it
via status calls, on-­‐site visits,
delivering presentaFons, 121
consultaFon or running workshops.
Today I’m at Brussels delivering a
session on online influence at our
client’s conference.
#MyBloom

6. www.bloomworldwide.com
Thursday
Library day
As an introvert, it’s important for
me to have a quiet space to think
and really get stuck into projects.
At Bloom we have a room called
the Library, a no talking zone,
where I can power ahead with
my own output.
Today I’m creaFng an audience
profiling report for a new client.
Later I’ll be puTng some ideas
down in a new biz pitch doc.
#MyBloom

7. www.bloomworldwide.com
Friday
Planning day
Friday is about making sure our
prioriFes for the week have been
achieved, and planning the week
ahead.
I run a team meeFng at 3pm
every Friday (just aWer our
DeskBeers delivery!) where we
share 1 thing we’ve learned this
week, plan our schedules for the
next week, and share our
prioriFes for the week ahead.
#MyBloom

8. www.bloomworldwide.com
My recipe for the weekend:
1. Walk to beach
2. Find sea
3. Get in sea
4. Get out of sea
5. Go out for dinner
6. Drink wine
7. Watch football
8. Post adventures to my
travelling badger’s Facebook
page (of course)
It’s the WEEKEND!
#MyBloom

9. About Bloom
Bloom Worldwide is an insight-­‐driven digital
agency specialising in social media, search and
content.
Insight-­‐driven digital > beLer results
Clients who benefit from this approach include Toyota
across 31 countries in Europe, Wiley Blackwell globally
and Butlins in the UK.
#MyBloom

10. Connect with
Laura
#MyBloom
www.linkedin.com/in/lauradinneen
@lauradinneen
www.bloomworldwide.com
@bloomworldwide