https://bloomerang.co/resources/webinars/ Join Master Storyteller and Fundraising Culture Changer, Lori L. Jacobwith, as she takes you through unique and effective ways to infuse your mission into any gathering. If you are ready to add more sizzle to your gala, golf event, wine tasting, walk-a-thon, annual meeting, open house or any other events, this webinar is for you!

1. Share Powerful
Stories at Your
Fundraising Events
10/8/15
1pm Eastern
The presentation will begin shortly.

2. Before We Get Started
3
This presentation is being recorded!
The recording and slides will be emailed to you
later this afternoon.
Please chat in any questions for our guest.
We will answer them in the formal Q&A session
at the end of the presentation.

3. 3

4. 3
Our guest presenter »
Lori L. Jacobwith
A nationally recognized coach and trainer,
Lori L. Jacobwith has delivered coaching
and training that have helped nonprofit
organizations to raise more than $250
million dollars from individual donors. Her
proven strategies & tools teach staff and
board members to share their stories
powerfully and effectively. Lori holds a BA
from the University of Minnesota, has
additional training from Indiana University’s
Fund Raising School and is a longtime
member of the Association of Fundraising
Professionals.

5. Presenter: Lori L. Jacobwith, Founder, Ignited FundraisingPresenter: Lori L. Jacobwith, Founder, Ignited Fundraising
Share Powerful Stories
At Your Fundraising
Events

6. Tweeting?

7. • 30 years in the social sector.
• Since 2001 has helped organizations
raise $300 million from individual donors.
And counting.
• Master Storyteller, Fundraising Culture
Change Expert, Author, Speaker, Trainer
• Recognized as one of the top 40 Most
Effective Fundraising Consultants in U.S.
by The Giving Show & Wall Street Network
Lori L. Jacobwith
LJacobwith
@LJacobwith
www.ignitedfundraising.com

8. Author, Speaker, Trainer, Coach
#5 on the list of Top 20
Fundraising Books in the US.
FREE Download

9. Quick Question
What’s one thing you’d like to
have happen when you share
a story with your community?
Type your answers
into the chat box.

10. The Power of Stories

11. • 1 Staff
• 12 Volunteers
• $80,000 Budget
• Screening 250 children
each year
What I inherited:

12. • 1 Staff
• 12 Volunteers
• $80,000 Budget
• Screening 250 children
each year
What I inherited:
• 5 Staff
• 890 Volunteers
• $1.2 million Budget
• Screening 25,000
children each year
2 ½ years later:

13. Today
I. Why Stories Work

14. Today
I. Why Stories Work
II. What is a Story? Really?

15. Today
I. Why Stories Work
II. What is a Story? Really?
III. 22 Ways to Tell Your Story at
Fundraising Events

16. Today
I. Why Stories Work
II. What is a Story? Really?
III. 22 Ways to Tell Your Story at
Fundraising Events
IV. Impact of Telling Stories at Events

17. Today
I. Why Stories Work
II. What is a Story? Really?
III. 22 Ways to Tell Your Story at
Fundraising Events
IV. Impact of Telling Stories at Events
V. What Will You Do Next?

18. I. Why Stories Work

19. Stories Help Us Remember
When sharing important
information, stats,
facts…share them in a
story.

20. Secret to Effective Fundraising

21. Secret to Effective Fundraising

22. How Can You Stand Out?

23. Talk About the Impact I Help Cause

24. Stories of Your Impact
Create unforgettable
emotional connections
and Empathy

25. Remember This
Sympathy creates distance
Image Source: Crusty Dolphin, Flickr

26. Remember This
Empathy creates connections
Image Source: Facebook

27. Why Stories?*
• We “THINK” in story
• Every decision we
make is based on a
story we tell ourselves
• If we don’t feel
something we can’t
make a decisions.
*From Lisa Cron: Wired for Story

28. Storytelling Secret
Story is about change,
which results only from
unavoidable conflict.

29. II. What is A Story … Really?

30. What is Storytelling?
A narrative account of real or imagined events.
Source: National Storytelling Association

31. The Good News
You are not a newspaper
or new reporter that has to
share objective or careful
stories.

32. Cold & Uninspiring

33. A Story is a Way to
Emotionally Engage
for Action.

34. “Here’s how your gift makes a difference…”
Inspiring Communication

35. At its core, storytelling is the art
of using language, vocalization,
and/or physical movement and
gesture to reveal the elements
and images of a story to a
specific, live audience.
~ Source: National Storytelling Association
Sharing Stories

36. Knowledge Alone Doesn’t Cause Action

37. Mission Moments
Lori’s Definition:
“Any short, inspirational, example
of how your organization is making
an impact.”
Must be about a real person.
Could be a donor, resident, staff,
volunteer, board member or you.

38. Word Choices Matter
• Abandoned
• Blessed
• Emotionally bruised
• Spiritually or
physically broken
• Heart filled with joy
• Safe for the first time

39. Inspiring Communication
Valuable
Precious
Delicious
Believe
Hope
Imagine
Touch
Compassion
Healing
Victory
Wish
Patience
Joy
Soothing
Warmth
Soul
Honor
Yours?

40. Before

41. After

42. III. 22 Ways To Tell Your Stories
At Fundraising Events

43. How To Tell Your Story: BEFORE

44. Before
1.On invite
& Save the Date Card

45. Before
1.On invite
& Save the Date Card
2.Table Tent

46. Before
1.On invite
& Save the Date Card
2.Table Tent
3.Program inserts

47. Before
1.On invite
& Save the Date Card
2.Table Tent
3.Program inserts
4.Pre-event short story videos

48. Before
1.On invite
& Save the Date Card
2.Table Tent
3.Program inserts
4.Pre-event short story videos
5.Social Media

49. Before
6. At Event Kick-Off for
volunteers
7. Reminder Emails
8. WebsiteImage source: RagansHope.org
6. At Event Kick-Off for
volunteers

50. Before
6. At Event Kick-Off for
volunteers
7. Reminder Emails
8. WebsiteImage source: RagansHope.org
6. At Event Kick-Off for
volunteers
7. Reminder Emails

51. Before
6. At Event Kick-Off for
volunteers
7. Reminder Emails
8. WebsiteImage source: RagansHope.org
6. At Event Kick-Off for
volunteers
7. Reminder Emails
8. Website

52. How To Tell Your Story: DURING

53. During
9. Live Testimonials9. Live Testimonials

54. During
10.Golf: Hole signage10.Golf Hole signage
Auction Table Signage
Or ??

55. During
11.Bathroom, Elevator,
Stairs

56. During
11.Bathroom, Elevator,
Stairs
12.A-Thon’s: Insert printed
story into gift bags

57. During
13.Photo’s of speaker or
client with guests

58. During
14.Banner

59. During
14.Banner
15.Buttons or Stickers

60. During
16.Video

61. During
17.T-shirts w/Client Faces
& A Quote

62. During
17.T-shirts w/Client Faces
& A Quote
18.Everyone Shares Their
OWN Story

63. How To Tell Your Story: AFTER

64. After
19.Thank you videos
http://bit.ly/15zA1nD
Case Sensitive Link

65. After
19.Thank you videos
20.Event Debrief
http://bit.ly/15zA1nD
Case Sensitive Link

66. 21.Thanking
After

67. 21.Thanking
22. Wrap-up eNews
After

68. IV. Impact of Telling Stories At Events

69. Anonymous Client Example
Impact of Sharing a Story

70. It takes
$25,000 a year to
help a family like
Tiffany’s
Impact of Sharing a Story

71. http://bit.ly/bloomerangb2b
Free eBook

72. ENews: www.IgnitedFundraising.com
LJacobwith
@LJacobwith
Fire Starters Blog:
http://bit.ly/blog-ignitedfundraising
Free Resources
http://bit.ly/freeresources-if
Resources & Staying Connected
Lori L. Jacobwith
Master Storyteller & Fundraising
Culture Change Expert

73. V. What Will You DO Differently?
Please type your answers
into chat box.

74. ~ Maya Angelou
People will forget what
you said. People will
forget what you did. But
people will never forget
how you made them
feel.

75. THANK YOU!THANK YOU!
Share Powerful Stories
At Your Fundraising
Events

76. Questions?

77. https://bloomerang.co/resources
•Nonprofit Wrap-­‐Up
•Bloomerang TV
•Bloomies
•Daily blog post
•Weekly webinars
•Downloadables

78. Upcoming webinars »
https://bloomerang.co/resources/webinars/
Creating Constituencies – A Prospecting Road Trip
Thursday, October 15th – 1:00pm Eastern
Susan Black, CFRE
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The Leaky Fundraising Bucket –
What’s Wrong and How to Fix It
Wednesday, October 21st – 1:00pm Eastern
Ellen Bristol and Linda Lysakowski, ACFRE