Avoiding Common Capital Campaign Mistakes
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With the economy improving, more nonprofits are launching capital campaigns to reach more people. Sadly, many campaigns stall from a few common mistakes. Brent A. Hafele, M.A. will show you how to avoid these mistakes and make your fundraising campaign a great success.
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Avoiding Common Capital Campaign Mistakes
- 1. Best Foot Forward: Avoiding Common Capital Campaign Mistakes ! Brent A. Hafele, M.A. NewDay Nonprofit Solutions ! 4/24/14 1pm EDT
- 2. Your Presenter Brent A. Hafele, M.A. NewDay Nonprofit Solutions ! Through his consulting practice, NewDay Nonprofit Solutions, he provides counsel on a variety of nonprofit leadership areas including capital campaigns, general fundraising, strategic planning, board/governance relations, and vibrancy planning. ! Master of Arts degree in Philanthropy and Development from Saint Mary’s University of Minnesota. 3
- 3. A Time to Plant: Preparing for Your Capital Campaign
- 4. Agenda Defining Capital Campaigns Four Common Mistakes (and how to fix them) Lots of Questions and Answers A Time to Plant: Preparing for Your Capital Campaign
- 5. What is a Capital Campaign? !vs. ! -‐ Bob Duncan
- 6. What is a Capital Campaign? 1. Intensive, highly coordinated fundraising effort 2. Large goal (typically 3-‐10x annual income) 3. Defined period of time
- 7. Capital Campaign Goals • Larger facility • Add onto or remodel current facility • Additional locations • Expansion of programs • Upgrade equipment • Endowment and reserve
- 8. Capital Campaign Goals • Larger facility • Add onto or remodel current facility • Additional locations • Expansion of programs • Upgrade equipment • Endowment and reserve -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ Provide better services to more.
- 10. Not 1,000 donors give $1,000. Mistake #1: Expecting Uniform Gifts
- 11. Donor Pyramid
- 13. Donor Pyramid
- 14. Donor Pyramid $
- 16. Raising $1.1 Million Cumulative # Gifts Range + Prospects $ in Range Dollars Percent 1 $150,000 3 $150,000 $150,000 14% 2 $75,000 6 $150,000 $300,000 27% 2 $50,000 6 $100,000 $400,000 36% 4 $25,000 12 $100,000 $500,000 45% 7 $20,000 28 $140,000 $640,000 58% 15 $10,000 60 $150,000 $790,000 72% 20 $5,000 80 $100,000 $890,000 81% 45 $2,500 180 $112,500 $1,002,500 91% 65 $1,000 260 $65,000 $1,067,500 97% 150 $250 600 $37,500 $1,105,000 100% Many $100 Many $30,000 $1,135,000 103%
- 17. Raising $1.1 Million Cumulative # Gifts Range + Prospects $ in Range Dollars Percent 1 $150,000 3 $150,000 $150,000 14% 2 $75,000 6 $150,000 $300,000 27% 2 $50,000 6 $100,000 $400,000 36% 4 $25,000 12 $100,000 $500,000 45% 7 $20,000 28 $140,000 $640,000 58% 15 $10,000 60 $150,000 $790,000 72% 20 $5,000 80 $100,000 $890,000 81% 45 $2,500 180 $112,500 $1,002,500 91% 65 $1,000 260 $65,000 $1,067,500 97% 150 $250 600 $37,500 $1,105,000 100% Many $100 Many $30,000 $1,135,000 103%
- 18. Raising $1.1 Million Cumulative # Gifts Range + Prospects $ in Range Dollars Percent 1 $150,000 3 $150,000 $150,000 14% 2 $75,000 6 $150,000 $300,000 27% 2 $50,000 6 $100,000 $400,000 36% 4 $25,000 12 $100,000 $500,000 45% 7 $20,000 28 $140,000 $640,000 58% 15 $10,000 60 $150,000 $790,000 72% 20 $5,000 80 $100,000 $890,000 81% 45 $2,500 180 $112,500 $1,002,500 91% 65 $1,000 260 $65,000 $1,067,500 97% 150 $250 600 $37,500 $1,105,000 100% Many $100 Many $30,000 $1,135,000 103%
- 19. Raising $1.1 Million Cumulative # Gifts Range + Prospects $ in Range Dollars Percent 1 $150,000 3 $150,000 $150,000 14% 2 $75,000 6 $150,000 $300,000 27% 2 $50,000 6 $100,000 $400,000 36% 4 $25,000 12 $100,000 $500,000 45% 7 $20,000 28 $140,000 $640,000 58% 15 $10,000 60 $150,000 $790,000 72% 20 $5,000 80 $100,000 $890,000 81% 45 $2,500 180 $112,500 $1,002,500 91% 65 $1,000 260 $65,000 $1,067,500 97% 150 $250 600 $37,500 $1,105,000 100% Many $100 Many $30,000 $1,135,000 103%
- 20. Raising $1.1 Million Cumulative # Gifts Range + Prospects $ in Range Dollars Percent 1 $150,000 3 $150,000 $150,000 14% 2 $75,000 6 $150,000 $300,000 27% 2 $50,000 6 $100,000 $400,000 36% 4 $25,000 12 $100,000 $500,000 45% 7 $20,000 28 $140,000 $640,000 58% 15 $10,000 60 $150,000 $790,000 72% 20 $5,000 80 $100,000 $890,000 81% 45 $2,500 180 $112,500 $1,002,500 91% 65 $1,000 260 $65,000 $1,067,500 97% 150 $250 600 $37,500 $1,105,000 100% Many $100 Many $30,000 $1,135,000 103%
- 21. Mistake #2: Skipping the Study
- 22. Mistake #2: Skipping the Study
- 23. Mistake #2: Skipping the Study a) Test Case ➔ Is it compelling?
- 24. Mistake #2: Skipping the Study a) Test Case ➔ Is it compelling? b) Assess Capacity ➔ Can it be funded? From where?
- 25. Mistake #2: Skipping the Study a) Test Case ➔ Is it compelling? b) Assess Capacity ➔ Can it be funded? From where? c) Identify Leadership ➔ Who will raise it?
- 26. Mistake #2: Skipping the Study a) Test Case ➔ Is it compelling? b) Assess Capacity ➔ Can it be funded? From where? c) Identify Leadership ➔ Who will raise it? d) Evaluate Readiness ➔ Can the Org handle it?
- 27. Mistake #2: Skipping the Study a) Test Case ➔ Is it compelling? b) Assess Capacity ➔ Can it be funded? From where? c) Identify Leadership ➔ Who will raise it? d) Evaluate Readiness ➔ Can the Org handle it? Plan for Success (strategy, timing, budget, etc.)
- 28. Mistake #2: Skipping the Study a) Test Case ➔ Is it compelling? b) Assess Capacity ➔ Can it be funded? From where? c) Identify Leadership ➔ Who will raise it? d) Evaluate Readiness ➔ Can the Org handle it? Plan for Success (strategy, timing, budget, etc.) Prepares Donors and Leadership
- 29. Mistake #3: “Going Public” Too Soon
- 30. Mistake #3: “Going Public” Too Soon Help Us Reach Our Goal! $500,000 $1,000,000 $1,500,000 $2,000,000
- 31. Campaign Phases
- 35. Campaign Phases Public Phase Quiet Phase Planning Pre-Planning
- 36. Campaign Phases Public Phase Quiet Phase Planning Pre-Planning Go Public
- 37. Celebration Campaign Phases Public Phase Quiet Phase Planning Pre-Planning Go Public
- 38. Mistake #4: Launching Prematurely Campaign Cycle Growth Cycle © 2014 NDNS
- 39. Mistake #4: Launching Prematurely Campaign Cycle Growth Cycle Growth Cycle © 2014 NDNS
- 40. Mistake #4: Launching Prematurely newdaynonprofit.com
- 41. Mistake #4: Launching Prematurely • Strategic Planning newdaynonprofit.com
- 42. Mistake #4: Launching Prematurely • Strategic Planning • Fundraising newdaynonprofit.com
- 43. Mistake #4: Launching Prematurely • Strategic Planning • Fundraising • Staffing newdaynonprofit.com
- 44. Mistake #4: Launching Prematurely • Strategic Planning • Fundraising • Staffing • Board Development newdaynonprofit.com
- 45. Mistake #4: Launching Prematurely • Strategic Planning • Fundraising • Staffing • Board Development • Project newdaynonprofit.com
- 46. Mistake #4: Launching Prematurely • Strategic Planning • Fundraising • Staffing • Board Development • Project • Counsel newdaynonprofit.com
- 47. Book Recommendation Capital Campaigns: Strategies that Work ! By Andrea Kihlstedt
- 48. Questions?
- 49. Free Campaign Check-up Bring your questions • Planning, Campaigning, or Post • Growth Cycle ! brent@newdaynonprofit.com !
- 50. ! ! ! Upcoming Topics: ! Winning Strategies for Nonprofit Compliance ! Donor Thank You Videos, Infographics, and Other Fun Ways to Say Thanks ! Getting Your Board To Fundraise https://bloomerang.co/resources/webinars