https://bloomerang.co/resources/webinars/ Have you ever heard of NCOA? It might be the answer to all of those postcards and other mailers that return to you as undeliverable.

1. All About NCOA
Jay B. Love
CEO & Co-Founder
Bloomerang
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Your Presenter »
Jay B. Love
CEO and Co-Founder of Bloomerang
• 30 Years of Technology Leadership
• Over 20,000 Database Installations
• Former Founder & CEO of eTapestry
• Former CEO of Master Software/Fund-Master
• AFP Board Member
• AFP Ethics Committee Chairman
• Center on Philanthropy at IU Board Member
• Innovation Fund at Butler University Board Member
• Gleaners Food Bank Board Member
• Co-Chair of Indianapolis YMCA Capital Campaign
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3. Agenda »
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What is NCOA?
Why you should consider NCOA processing
How does NCOA processing work?
Q&A
Special offer for customers/prospects!
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4. What is NCOA »
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5. What is NCOA »
National Change of Address
The National Change of Address (NCOA®) database, is
a data file containing over 160 million change-ofaddress records that have been submitted to the
USPS® via a change of address form (COA®) for
processing in the last 48 months.
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6. Why NCOA? »
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7. Why NCOA? »
48 million Americans move each year.
This is 17% of the adult population in the US.
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8. Why NCOA? »
48 million Americans move each year.
This is 17% of the adult population in the US.
This means for a database of 15,000
accounts, potentially 2,500 constituents may have
different addresses if your addresses haven’t been
cleaned in the last year. This could result in a
significant cost in returned or delayed mail.
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9. Why NCOA? »
Even if you are not using bulk mailing discounts this
can still make a big difference
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10. Why NCOA? »
Even if you are not using bulk mailing discounts this
can still make a big difference
Know which addresses to delete
17% more appeal letters find their mark
For existing donors can be 10% or more revenue
per mailing since the response rate is much higher
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11. Why NCOA? »
Having all of your addresses up-to-date helps
facilitate duplicate checking.
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12. Why NCOA? »
Having all of your addresses up-to-date helps
facilitate duplicate checking.
If you are considering a data enhancement service
such as a phone, email or birth date append, or a
deceased suppression service, clean addresses can
improve the match rate for these services as they all
use the address as part of the primary matching
criteria.
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13. NCOA Processing »
The NCOA update involves both standardizing your
address formats per recommendations from the US
Postal Service and comparing the addresses on file to
the information in the National Change of Address
database.
This database contains data for all change of address
requests filed by US postal customers in the past 48
months.
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14. NCOA Processing »
NCOA doesn’t just find movers, it also corrects
addresses such as adding St, Ave, Rd, etc. if missing
from your address or changes it if incorrect.
It also adds/changes the directional (N, E, S, W, NE,
etc.) if necessary, corrects misspellings, adds the +4
to ZIP codes, and formats the address according to
USPS standards.
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15. NCOA Processing »
If you claim preferred mailing rates, USPS requires
that your mailing list be run through an NCOA
processing within 90 days of the mailing.
A CASS Summary Report is provided with the
cleaned addresses. CASS stands for Coding Accuracy
Support System and means your addresses have been
checked for accuracy against the Postal Service’s
database using an approved system.
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16. NCOA Processing »
There are times when a person has moved but the new
address couldn’t be returned. Examples of this would be a PO
Box that’s been closed with no forwarding address, people
who have moved to a foreign country or people who have
moved but did not provide a new address.
Even though a new address can’t be provided, this
information is provided to help you know who may need
follow up or who may need to be removed from your mailing
list. (Especially if they have been a donor!)
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17. NCOA Processing »
There may be people who may or may not have
moved, but because a key piece of the address is
missing or invalid a match can’t be made to the
NCOA database to know for sure.
NCOA can tell you if the secondary address
(apartment or suite number) is missing or invalid.
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18. How NCOA Processing Works in Bloomerang »
The NCOA Process in Bloomerang is simple.
We deliver your current address data directly to our partner,
Data Perfected, who processes the standardization and NCOA
updates and returns the updated data to us.
We then upload the data directly into your database,
correcting addresses and flagging any remaining potentially
invalid addresses for you to investigate later.
https://bloomerang.co/help/ncoa
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19. Questions?
Presenter: Jay B. Love
jay.love@bloomerang.co

20. Prospective Customer Special Offer!
Free NCOA processing if you
sign before Dec. 31st, 2013!
Existing Customer Special Offer!
$50 Savings if Ordered
by Dec. 20th, 2013

21. Bloomerang Pricing »