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Advertising ,[object Object],[object Object]
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Who made it and How much it makes ,[object Object],[object Object]
How ‘They’ Make the Money   ,[object Object],http://blog.facebook.com/blog.php?post=403570307130
*Table courtesy of insidefacebook.com +/- Advertisers +/1 Publishers CPC  ( Cost Per Click) Pay for Traffic-/ May be abused Easy Goal/ Drive more clicks CPA  (Cost Per Action) Pay for what you want directly Sometimes annoying Not all traffic converts CPI  (Cost Per Install) Pay for what you want directly Fits well in social network Not all traffic converts CPM  (Cost Per Thousand) Advertisers buy high value inventory/ Encourages Abuse Developers get a steady stream of income High quality brand advertising
Does it Work? ,[object Object],[object Object]
Charting Choosing your  target audience Choose by age, gender, location and more
Conclusion
Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sources ,[object Object],[object Object]

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Advertising on Facebook

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. *Table courtesy of insidefacebook.com +/- Advertisers +/1 Publishers CPC ( Cost Per Click) Pay for Traffic-/ May be abused Easy Goal/ Drive more clicks CPA (Cost Per Action) Pay for what you want directly Sometimes annoying Not all traffic converts CPI (Cost Per Install) Pay for what you want directly Fits well in social network Not all traffic converts CPM (Cost Per Thousand) Advertisers buy high value inventory/ Encourages Abuse Developers get a steady stream of income High quality brand advertising
  • 6.
  • 7. Charting Choosing your target audience Choose by age, gender, location and more
  • 9.
  • 10.