Blomming is a Social Commerce solution that allows individuals and businesses to sell on their own blogs, websites, Facebook pages and on mobile devices. All from one centralized management console

1. Nicola Junior Vitto, Alberto D’Ottavi, Matteo Cascinari
September 2013
E-commerce made easy as blogging
lunedì 9 settembre 13

2. Social Commerce
A growing market
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3. Social Commerce
“By 2015, companies will generate 50% of Web sales
via social presence and mobile applications”
Blomming in the report
“Cool Vendors in E-Commerce, 2012”
http://bit.ly/gartcvec12
Booz&Co
estimates: US$30
BLN 2015
CAGR 2011-2015:
+56%
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4. Mission
Social Commerce is for everybody
Blomming is an E-Commerce platform
that allows everybody, individuals and businesses,
to sell on its own website, blog, Facebook Page
as well as from Blomming itself, other sites
or mobiles. In minutes and at a very low cost.
The idea is to be a pervasive E-Commerce system,
not only a destination site.
International from day one.
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5. Target
That already have their own presence on:
Long Tail SMEsIndividuals
= +
&/or &/or
WebsiteFacebook Blog
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6. On your
Blomming.com pages
On your Web properties... ...and on other’s apps
On your website
On your
Facebook
Page
On Blomming’s
Social
Marketplace
...The Social
Affiliation
Network
Through
Blomming
APIs &...
On
Blomming ‘s
Mobile App
On your
blog
On your
With Blomming you can sell...
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7. User case: Web Shop
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8. User case: Facebook Shop
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9. User case: Blomming Shop
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10. Results
And history
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11. Results
+65.000 Registered Users
(Sellers or Promoter)
+25.o00 Shops (40% on Facebook)
+320.000 Products on sale
+55.000 Products sold
+6.000 Promoters
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12. Other achievements
For a complete review please see http://www.blomming.com/about
National Innovation Award 2012
“Cool Vendor in E-Commerce 2012” (Apr 2012)
“Innovative Niche E-Commerce Providers to Watch” (Aug 2012)
Best E-Tailer - Best Pure Online Player, 2012
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13. Our path
0
5000
10000
15000
20000
NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB
Cumulated seller’s growth
Money in
Tech & mktg Team Marketing
expend.
Office
Working on an Idea
Founder & co-founder working
part-time on the project
No money
No people
No offices
Bootstrap
Founder & co-founder + angel investor
working full time on the project
No Team
No Marketing investments
Co-working spaces
Launch
(1.000 e-mail
addresses)
Mobile app
Bulk upload
Gartner: Cool Vendor in e-commerce
Storefront launch
(no SEO until now)
Embeddable
Shop
launch.
Paypal: adaptive payment (first in Europe)
Jeckerson
(Magento
integration)
Portuguese version
Multicurrency
Facebook Store launch: 200 stores opened on FB in 2 weeks
Two months after being online with a simple blog widget: Selected by Seedcamp
Vertis sgr: first vc funding
25.000
sellers!
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14. Social Affiliation
A new monetization opportunity
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15. Mission
The Social Affiliation is a new feature that allows
everybody, but especially bloggers and online
publishers, to make money online by promoting
E-Commerce products created by others.
This can be done with a simple Like, a Tweet,
a Pin, etc., or by creating a Shop and putting it
on blogs, websites or Facebook Pages
(i.e. using that actual Blomming features).
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16. Social Affiliation
“Are you a Social Media Lover?”
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17. Target
Social Media Lovers
Every Net user can share and earn with a simple
Like, a Tweet, a Pin (etc.).
Bloggers and Online publisher
The Social Affiliation can become a new revenue
stream to monetize content. It has no conflict
with existing Advs as it is in context
and respects the Readers Community.
->
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18. Target
Web Agencies
Develop an E-Commerce for customers and use
the Social Affiliation to empower the relationships
with Bloggers and Social Media Lovers.
Developers
Integrate this system in your web or mobile
app and monetize them!
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19. Founders
Founder: Nicola Jr. Vitto, 32, 10 in professional IT, most of them
in high level fashion (Yoox) and travel (Venere.com) E-Commerce
Co-Founder: Alberto D’Ottavi, 48,
20 on tech journalism, 7 on Social
Media, launched ZDNet
and Computer Bild Italy
CEO: Matteo Cascinari, 48,
20 as manager of Media, Online
and E-Commerce top companies
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20. Blomming
blomming.com
Twitter.com/Blomming
Facebook.com/Blomming
nicola@blomming.com
alberto@blomming.com
matteo@blomming.com
Thanks!
lunedì 9 settembre 13