A slightly improved version of my previous 'Joining the conversation' presentation which I used to train a lovely SEO agency

1. An introduction to Social Media Using Social Media to better communicate and to market your business

4. What’s web 2.0? (aka the social web)

5. Marketing 101: the 4 Ps of Marketing www.laurenceborel.com

6. The 4 Ps of Social Media Marketing P P P P eople articipation ublishing age rank

7. Tools of the trade

8. They’re talking… but are you listening? www.search.twitter.com Keep your eyes pealed for any negative UGC content (blog post/ Tweet) about your clients that ranks high up on Google

9. Get into social bookmarking it’s addictive, you know! “ Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. In a social bookmarking system, users save links to web pages that they want to remember and/or share using tags .” Source: Wikipedia Not a social bookmarking tool but great for sharing information

10. Join the conversation… participate, participate, participate! Blogging Simple blogging Micro-blogging

11. Building your strategy

17. Essential reading

18. www.laurenceborel.com