Meet the Social Leaders: An Introduction to Social Media Tools and Strategies
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This document discusses social media and provides tips for using various social media platforms. It begins by defining social media and its key characteristics like user-generated content and sharing tools. It then provides advice on selecting the right social media channel based on goals, choosing team members, understanding your target audience, and emphasizing quality content. Specific platforms like Facebook, Twitter, YouTube, and blogs are discussed along with advantages and how to use each effectively.
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Meet the Social Leaders: An Introduction to Social Media Tools and Strategies
- 1. http://upload.wikimedia.org Meet the Social Leaders Rob Swick New Brunswick Moncton
- 2. What Makes it Social Media? 1.User-generated content 2.Sharing tools (often built in) 3.Interesting content (informative or fun) 4.Personal & relevant Meet the Social Leaders
- 3. Succeeding in Social Media? 1. Select the right social media channel a.What do I want to say? b.What tools do I like? 2. Choose the right team member 3. Learn about your online target (who, where are they?) 4. Be innovative, fun... and interesting... put effort into it! 5. Always, ALWAYS play nice! Meet the Social Leaders
- 4. Social Media is... Social Media Tools Social Media is Also • Facebook – share pictures, etc. • Product or Hotel reviews • Twitter – like group chat • Blogging – personal publishing • LinkedIn – business-focused • Wikipedia – group encyclopedia • YouTube – video sharing • Digg.com – social news • Flickr – share pictures • Product or Hotel reviews • Online forums • Interest communities • “How-to” advice Meet the Social Leaders
- 5. Social Media can... Share information quickly Celebrate your strengths Learn from your customers Broadcast current info Give directions or advice Use social bookmarking Deepen relationships Ask for feedback Show instead of tell Participate in communities Test ideas Talk to friends Expand your image Talk to friends of friends Demonstrate things Exchange and learn Embrace like ideas Be found in the socialsphere Support good causes Upload something (often) Meet the Social Leaders
- 6. Social Media Advantages ✓ Rapid Growth ✓ Flexibility ✓ Targeting ✓ Reach ✓ Interconnected Meet the Social Leaders
- 7. Twitter Meet the Social Leaders
- 8. Some Key Terms • Tweet: A post or status update on Twitter, limited to 140 characters • Retweet: To reuse someone else’s content as your own • At Reply (@username:): A public tweet directed at another user or users • Direct Message (DM): A private message to another Twitter user • Hash Tag (#): Used to group topics by keyword, making them easier to search • Short URL: A shortened URL - a better for 140-character Tweets Meet the Social Leaders
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- 13. Profile Result Meet the Social Leaders
- 14. Useful Twitter Tool Meet the Social Leaders
- 15. How to use Twitter 1. Start by following 2. Connect with groups and associations 3. Make friends with complementary businesses 4. Have a contest to build followers 5. Reward for retweeting your specials 6. Search for key terms Meet the Social Leaders
- 16. Facebook Meet the Social Leaders
- 17. How to use Facebook 1. Create a personal feel or a personage 2. Add pictures and video for visual interest 3. Set a target for followers 4. Customize with an html page 5. Become friends with related businesses Meet the Social Leaders
- 18. YouTube Strengths • Viral content • Users can share their content with you • Viewer feedback • Can include (embed) video on your site • Cost effective video production • Measurable through YouTube Insight Meet the Social Leaders
- 19. YouTube Channel Meet the Social Leaders
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- 21. Video Devices Meet the Social Leaders
- 22. Embedding Video Meet the Social Leaders
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- 24. How to use YouTube • Create a Channel for your videos • Organize your videos into categories/playlists • Embed your video into your website Meet the Social Leaders
- 25. Blogs Meet the Social Leaders
- 26. How to use a Blog 1. Find ways to create good content 2. Include photos and images 3. Keep it focused and interesting 4. Make it search engine friendly 5. Connect the blog to your main site Meet the Social Leaders
- 27. http://tourism.moncton.ca Next Up Build a Shareable Online Success Story Meet the Social Leaders