1. http://www.vte.qc.ca
Closing the Online Sale
Rob Swick
Nova Scotia Halifax

2. Times Have Changed
Closing the Online Sale

3. Times Have Changed
Closing the Online Sale

4. Times Have Changed
Closing the Online Sale

5. Times Have Changed
Closing the Online Sale

6. Times Have Changed
Closing the Online Sale

7. Benefits of Online Booking
Closing the Online Sale

8. Benefits of Online Booking
✓ Staffing, efficiency
✓ Customer benefits
✓ Other reasons
Closing the Online Sale

9. Benefits of Online Booking
Closing the Online Sale

10. Closing the Online Sale

11. Closing the Online Sale

12. Closing the Online Sale

13. Closing the Online Sale

14. Closing the Online Sale

15. Closing the Online Sale

16. Closing the Online Sale

17. Closing the Online Sale

18. Closing the Online Sale

19. “it takes the burden off of the operator to answer the
question ‘do you have a room on this night?’ and lets the
consumer find this out on their own... In the first year 50%
of our reservations were online, and now almost 80% of
the reservations are being done online.”
Judy Pye, Owner, Shipwright Inn
Closing the Online Sale

20. Closing the Online Sale

21. Benefit 1: Less Staffing Time & Hassle
Closing the Online Sale

22. Benefit 1: Less Staffing Time & Hassle

No physical space

Booking online anytime

Client can change booking
Closing the Online Sale

23. Benefit 1: Less Staffing Time & Hassle
Closing the Online Sale

24. Benefit 2: Customer Benefits
Closing the Online Sale

25. Benefit 2: Customer Benefits

Provides consistent customer experience
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Customers can book anytime
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Don’t miss a sale
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Online bookers may be best customers

Adds functionality to site
Closing the Online Sale

26. Benefit 2: Customer Benefits
Closing the Online Sale

27. Benefit 3: Additional Reasons
Closing the Online Sale

28. Benefit 3: Additional Reasons

GDS connection to Expedia, etc.

POS and other integration

Email etc. often integrated

Great for groups
Closing the Online Sale

29. Benefit 3: Additional Reasons
Closing the Online Sale

30. http://www.militarymusic.com/blog

31. Thank you
http://www.militarymusic.com/blog