Socia media is an undeniable presence in our every day lives, but businesses are still struggling to figure it out. This presentation gives a mini overview of ME versus WE; why and how businesses can benefit from social interactions.

1. Making the Move: ME to WE
How to SCORE in a Social World
An Introduction to Better Business Practices
By Barry Libert & Alexa Scordato

2. Meet Joe.

3. A.K.A.

4. Mr. ME

5. Joe manages

6. Company ME

7. He cares about

9. and

11. Joe spends time talking to these guys

13. and reads

15. He tells these guys what to do

16. …and pays little attention to what
these people are saying.

17. He is good at

19. But is bad at

21. Pretty soon, Joe is going to look like this

23. WHY?

24. Company ME’s stock looks
like this

25. And their customers

26. Feel like this

27. Meet Jane

28. A.K.A.

29. Ms. WE

30. Jane manages Company WE

31. She cares about

33. and

35. But she also cares about

37. She spends time

38. mentoring and helping employees

39. And uses tools like

41. Jane reads

43. But also reads

45. Jane is great at

47. and is excellent at

49. Company WE’s stock looks like

51. Because Jane and
Company WE listen to

53. How can your company do the same?

54. Forget ME.

55. SCORE
like WE.

56. Be SOCIAL.

57. Create a forum.
Build community.

58. Be CO‐CREATIVE.

59. Start an Idea share.
Encourage innovation.

60. Be OPEN

61. Start a company blog.
Join a social network.

62. Be REWARDING.

63. Sponsor a contest
Give back to your community.

64. Be EVALUATIVE.

65. Use surveys, comments
and ratings.
Improve your product.

66. Experience
the benefits of WE…

67. Customers that are
50% more loyal

68. And willing to spend 54% more

69. Save 87% on customer
support costs…

70. And receive 2x more
positive feedback.

71. WE profit more than ME.

72. WE save more money than ME.

73. WE innovate more than ME.

74. WE ARE SMARTER THAN ME.

75. Me
vs.
We

76. What kind of company are you?

77. A We Are Smarter Production
www.wearesmarter.org

78. Thank you!
Photos:
WSJ (Slide 14, 40): http://flickr.com/photos/cafemama/853536623/in/
photostream
Other photos: http://www.istockphoto.com
Statistics: www.bazaarvoice.com/industryStats.html
Inspiration: http://www.slideshare.net/chereemoore/meet‐henry/
QUESTIONS? FEEDBACK?
Email Barry: barry@mzinga.com
Email Alexa: ascordato@mzinga.com
Follow us on Twitter:
@blibert, @alexa