The document is formatted as a game of Jeopardy with categories related to business and healthcare. It provides clues and answers about key concepts for creating value in business and whether healthcare is different. The final section discusses four rules for success: [1] invest in relationships, [2] understand risks, [3] get and stay connected, and [4] measure what matters. It concludes by reminding the reader of the Hippocratic Oath and thanking them for participating.

1. ValueRx [email_address]

2. Its time to Play Jeopardy Please phrase all of your answers in the form of a question!

6. The numbers tell all… 0 500 1,000 1,500 2,000 2,500 3,000 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 Year Market Value Book Value Millions ($) 2001

7. … for Health Care as well 0 500 1,000 1,500 2,000 2,500 3,000 3,500 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 Year Market Value Book Value Millions ($) 2001

9. Its Now Time for Double Jeopardy All the dollar values are doubled

10. A : AOL has 200 M of them Q : What are customers?

13. A : It was worth $80 billion Q : What is (was) Enron?

16. A : “Can you hear me now? Q : What is technology?

19. A : Every business uses it Q : What is GAAP?

20. Liabilities Assets Balance Sheet Net Worth Revenues Expenses Income Statement Net Income

23. Final Jeopardy Rules for Success

25. A : My wife was right Q : What is everything?

28. “ If I fulfill this oath and do not violate it, may it be granted to me to enjoy life. If I transgress it…may the opposite of all this be my lot." -- Hippocrates, 377 BC

29. Thank you!