Building Online Communities for Non Profit Organizations

•

3 likes•1,003 views

A talk in Barcamp Singapore 4 on 21 Nov about how to use social networks for non-profit organizations and causes. The talk deals with how organizations can leverage on existing social networks like Oxfam on Facebook or build their own for fundraising, Kiva.org.

Business Technology

Building Online Communities for
NPOs & VWOs

Bernard Leong
Partner, Thymos Capital
& Co-Founder, SGEntrepreneurs.com
http://www.bernardleong.com

Saturday, November 21, 2009

Outline
• Online Communities in a nutshell

• Social Networks & Non-Proﬁt
Organizations/Voluntary Welfare
Organizations

• Leveraging on Existing Social
Networks: Oxfam & Facebook

• Building your own SNS: Kiva.Org

• Discussion

Saturday, November 21, 2009

Strategic Objectives of NPOs & VWOs

• Delivers programs and
services for public beneﬁt.
• Fundraising for a speciﬁc
objective.
• Create Public Awareness
• Disaster Relief

Saturday, November 21, 2009

Online Communities
Saturday, November 21, 2009

Interaction via Digital Communication Channels rather
than Face to Face

Saturday, November 21, 2009

Leveraging on Existing Large Social
Networks, e.g. Facebook

Saturday, November 21, 2009

User Speciﬁc Community Tools

User Proﬁle
Activity Feed
Status Messaging
Groups, Pages, Causes
Invitation
Social Bookmarking
Connection Request
(Tag, Share, Like, Comment)
Contacts Importer
Remote Connect
Private Messaging
(FB/Google/Open ID Connect)
Wall/Testimonial
Third Party Applications
Notes
(Utilities and Games)
Photo & Video Uploading

Saturday, November 21, 2009

Kiva.Org Story
• Founded by Matt Flannery
& Jessica Jackley in 2004
during a visit in East Africa

• Peer to Peer Microlanding
Site grown to an online
community with social
networking features.

• Mission: Connect people
thru lending for the sake
of alleviating poverty

Saturday, November 21, 2009

Source: Kiva.org
Saturday, November 21, 2009

• Total value of Loans so far: US
$102M

• Number of Kiva Lenders: 595K

• 187 Countries, 257K Entrepreneurs

• Current Repayment Rate: 98.04%

• Average total amount per lender
(includes reloaned funds): $173.16

• Average number of loads per
lender: $4.97

Saturday, November 21, 2009

Issues to Consider
• Registering/Login on a SNS is a chore now. Use Open
ID/Google/Facebook Connect if you plan to build a
social network.
• Community Engagement must have a way to
transition into the ofﬂine space.
• Online Communities as the means for activism.

Saturday, November 21, 2009

One Last Thing: Any Local Examples?

Saturday, November 21, 2009

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Building Online Communities for Non Profit Organizations

1. Building Online Communities for NPOs & VWOs Bernard Leong Partner, Thymos Capital & Co-Founder, SGEntrepreneurs.com http://www.bernardleong.com Saturday, November 21, 2009

2. Outline • Online Communities in a nutshell • Social Networks & Non-Proﬁt Organizations/Voluntary Welfare Organizations • Leveraging on Existing Social Networks: Oxfam & Facebook • Building your own SNS: Kiva.Org • Discussion Saturday, November 21, 2009

3. Strategic Objectives of NPOs & VWOs • Delivers programs and services for public beneﬁt. • Fundraising for a speciﬁc objective. • Create Public Awareness • Disaster Relief Saturday, November 21, 2009

4. Online Communities Saturday, November 21, 2009

5. Interaction via Digital Communication Channels rather than Face to Face Saturday, November 21, 2009

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7. Leveraging on Existing Large Social Networks, e.g. Facebook Saturday, November 21, 2009

8. User Speciﬁc Community Tools User Proﬁle Activity Feed Status Messaging Groups, Pages, Causes Invitation Social Bookmarking Connection Request (Tag, Share, Like, Comment) Contacts Importer Remote Connect Private Messaging (FB/Google/Open ID Connect) Wall/Testimonial Third Party Applications Notes (Utilities and Games) Photo & Video Uploading Saturday, November 21, 2009

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13. Kiva.Org Story • Founded by Matt Flannery & Jessica Jackley in 2004 during a visit in East Africa • Peer to Peer Microlanding Site grown to an online community with social networking features. • Mission: Connect people thru lending for the sake of alleviating poverty Saturday, November 21, 2009

14. Source: Kiva.org Saturday, November 21, 2009

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18. • Total value of Loans so far: US $102M • Number of Kiva Lenders: 595K • 187 Countries, 257K Entrepreneurs • Current Repayment Rate: 98.04% • Average total amount per lender (includes reloaned funds): $173.16 • Average number of loads per lender: $4.97 Saturday, November 21, 2009

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20. Issues to Consider • Registering/Login on a SNS is a chore now. Use Open ID/Google/Facebook Connect if you plan to build a social network. • Community Engagement must have a way to transition into the ofﬂine space. • Online Communities as the means for activism. Saturday, November 21, 2009

21. One Last Thing: Any Local Examples? Saturday, November 21, 2009

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Building Online Communities for Non Profit Organizations

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