Delivered during the New Media Asia Conference 2011 on 12 May 2011, where I share some of the current trends in Location Based Services and Mobile Marketing. I also talked about how Chalkboard helps small and medium businesses.

1. Hyper Local Consumer
Engagement
Bernard Leong
Co-Founder & CTO
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2. Social Interactions escalate, amplify & distribute
virally and in real-time.
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3. Mobility extends the engagement of social
interactions into location based services
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4. Fusion of Online and Offline worlds with Local
Video, Image and Augmented Reality services
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5. Social E-Commerce on the Rise from Deals to
Point of Sales transactions using mobility and
technology
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6. How effective has been the consumer
engagements with known platforms?
677M Users 180M Users 7M Users
3B Shares / Day 155M Tweets/Day 3M Check-ins/Day
Note: 60% of Facebook Traffic in Indonesia
comes only from Mobile.
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7. Mobile Marketing &
Location Based Services
budget ($)
Marketing
Global Mid size companies
Brands with country-wide ops
Small Medium Businesses
+ Mom-Pop Shops
# of companies
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8. Mobile Advertising Networks vs
Marketing Budgets
budget ($)
Marketing
Why?
Global Mid size companies Small Medium Businesses
Brands with country-wide ops + Mom-Pop Shops
# of companies
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9. Challenges from Small & Medium Businesses
Listings on Printed Media
S$10K Annual Subscription Electronic Banner
~S$15-20K per month
Note: 7 out of 10
consumers treat
Short Messaging Services sms marketing as
S$0.15 per SMS spam in SG
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10. Challenges from
Small & Medium Businesses
• Bridging the technology
gap for the small and
medium businesses
that are left behind.
• Understand their costs
and the ROI.
• Distribute the
messages across
different channels.
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11. How do we keep costs low
Average Cost of Marketing per day & affordable?
1. Simple & Self-served
S$300 model.
2. Integrated with social
media & basic analytics.
3. Distribution via 3rd party
apps
S$100
S$32 RM$0.99
S$0.99
Electronic Banner Printed Media SMS Chalkboard
Types of Media
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12. On Mobile Phones
1 Malaysia MY Malls
Hotlines
Inside Games Inside Applications
You can also access via browsers on smartphones
(iPhone, Android & Blackberry) using
m.yourchalkboard.com
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13. www.entrepreneurs.my
On Websites
www.greyreview.com
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14. Chalkboard Web Ad
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15. Customers can call you instantly
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16. Customers can find your shop easily
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17. Send unlimited promotions instantly
2 easy ways to update:
✓ SMS to our number
+6012-3909327
OR
✓ Login to our website
www.YourChalkboard.com
Delivery Of
Promotion Takes
<1 min!
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18. Customers can email & share your
promotion via social media to their friends
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19. Zoom into Location for Analytics
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20. There’s just one more
thing...
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21. All you have to do is to go to our Facebook page
& like us and ...
https://www.facebook.com/pages/Chalkboard/130677093655001
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22. Special Event
Only happening in Kuala Lumpur, Malaysia
June 2011
We will send you a private invite via our Facebook Page.
We look forward to see you there.
Contact Me via bleongcw via Twitter or (at) yourchalkboard.com
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