Building Online Communities: Business Strategies, Tools and Trends (Chinese)

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The presentation (in Chinese) focuses on building online communities from the perspective of social networks. We discuss the various business models, the global trend, the tools that people use via social networks. We use two case studies: CyWorld and Facebook for discussion. The seminar is delivered in the MSc in Technopreneurship programme in Nanyang Technological University, Singapore.

Business

Bernard Leong

, Thymos Capital LLP & , SGEntrepreneurs.com

,

RSS
“ ”

Source: Charlene Li &
Josh Bernoff, Groundswell

Source: Nielsen Online Global Index, Dec 2008

.
2008 2007

85.9% 84.0% 1.9%

85.2% 83.4% 1.9%

73.4% 72.0% 1.4%

66.8% 61.4% 5.4%

65.1% 62.5% 2.7%

Source: Nielsen Online Global Index, Dec 2008

Facebook 2007 2008 566%

18%

63%

Facebook 566%

150 300 450 600
Source: Nielsen Online Global Index, Dec 2008

Facebook
18 - 49

Facebook

Source: Nielsen Online Global Index, Dec 2008

25.1 22.8 22.9
( )

16.7 1.85 0.091

10.3 22 19.9

Alexa 4 24 54

37.2 15.1 9.8
( )

0.545 0.20 3.326%

38.6 6.9 8.02

Alexa 95 347 14

20.6 17.1 20.7
( )

0.039 0.19 0.091

18.3 20.5 22.5

Alexa 360 81 148

( )
CYWORLD ( )

Dr Bernard Leong
, Thymos Capital LLP & , SGEntrepreneurs

• CyWorld : Young Joon HYUNG (1999)

• SK Telecom 7.16 (2003)

• : 20 (2008)

• ,

• (Mini-Hompy)

• : , , : (Dottori)

Minihompy

Source: P. Ng, A. Kang, A. Quah & M. Netzley (SMU)

( )
13-18 19-24 25-29 30-34 35-39 40-60+

14%
25%

18%
14%

14% 16%

• Minihompy -
, , ,

• (Dottori):
(35%), (40%)

•
CyWorld Mobile SK
Telecom 34
2005 3

CyWorld

(2008)
23
43
NateOn
)

MSN

21
(

CyWorld Mobile
CyWorld
19
1
CyWorld

17 CyWorld
10
US$34M

15
2004 2005 2006 2007

• StudiVZ SkyRock

• :

•

• : (StudiVZ &
SkyRock), (MySpace &
Facebook)

1. CyWorld
?

2.CyWorld

3. CyWorld 2005
,
?

4. CyWorld

&

Source: “CyWorld” Plus8Star by
Benjamin Joffe

:

IM
SMS IM
QQ , QQ

IM
QQ.com
QQ , QQ , QQ QQ

QQ
2.5G, , WAP
MMORPG

( )
FACEBOOK

Dr Bernard Leong
, Thymos Capital LLP & , SGEntrepreneurs

• Facebook : Mark Zuckerburg, Chris Hughes

• : 7.16 ( , )

• : 30 (2008)

• 120 , 8.5 1
30

• :

: 1,332,060,000

:1,166,900,000 Facebook
,
: 307,010,000

Facebook:250,000,000

: 230,781,846

Source: AllFacebook.com

Facebook

2007 2008 2009

: : :
19000000 28000000 69000000

: : :
7300000 11000000 18000000

: : :
6400000 9600000 19000000

: : :
1400000 3400000 12000000

: : :
890000 3200000 11000000

Source: AllFacebook.com

( ) 350 1047

( ) 0 475

0 45%

250 400

10% 88.5%

1.75 2.77

1. Facebook
?

2. Facebook

3. Facebook

4. Facebook 2009
, ?

: http://www.bernardleong.com/
: bleongcw (at) gmail, mac
Twitter: @bleongcw

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Building Online Communities: Business Strategies, Tools and Trends (Chinese)

1. Bernard Leong , Thymos Capital LLP & , SGEntrepreneurs.com

2. ✤ ✤ : ✤ : ✤ : ✤

4. ✤ “ ” ✤ ✤

6. MMORPG

8. , RSS “ ” Source: Charlene Li & Josh Bernoff, Groundswell Source: Nielsen Online Global Index, Dec 2008

9. Source: Boyd, Ellison

10. 2006-2009

11. . 2008 2007 85.9% 84.0% 1.9% 85.2% 83.4% 1.9% 73.4% 72.0% 1.4% 66.8% 61.4% 5.4% 65.1% 62.5% 2.7% Source: Nielsen Online Global Index, Dec 2008

12. Facebook 2007 2008 566% 18% 63% Facebook 566% 150 300 450 600 Source: Nielsen Online Global Index, Dec 2008

13. Facebook 18 - 49 Facebook Source: Nielsen Online Global Index, Dec 2008

14.

15.

16. ✤ ✤ ✤ ——

17. 25.1 22.8 22.9 ( ) 16.7 1.85 0.091 10.3 22 19.9 Alexa 4 24 54

18. 37.2 15.1 9.8 ( ) 0.545 0.20 3.326% 38.6 6.9 8.02 Alexa 95 347 14

19. 20.6 17.1 20.7 ( ) 0.039 0.19 0.091 18.3 20.5 22.5 Alexa 360 81 148

20. ( ) CYWORLD ( ) Dr Bernard Leong , Thymos Capital LLP & , SGEntrepreneurs

21.

22. • CyWorld : Young Joon HYUNG (1999) • SK Telecom 7.16 (2003) • : 20 (2008) • , • (Mini-Hompy) • : , , : (Dottori)

23. Minihompy Source: P. Ng, A. Kang, A. Quah & M. Netzley (SMU)

24. ( ) 13-18 19-24 25-29 30-34 35-39 40-60+ 14% 25% 18% 14% 14% 16%

25. • Minihompy - , , , • (Dottori): (35%), (40%) • CyWorld Mobile SK Telecom 34 2005 3

26. CyWorld (2008) 23 43 NateOn ) MSN 21 ( CyWorld Mobile CyWorld 19 1 CyWorld 17 CyWorld 10 US$34M 15 2004 2005 2006 2007

27. • StudiVZ SkyRock • : • • : (StudiVZ & SkyRock), (MySpace & Facebook)

28. 1. CyWorld ? 2.CyWorld 3. CyWorld 2005 , ? 4. CyWorld

29. :

30.

31. , ,

32.

33. ,

34.

35.

36.

37.

38.

39. 2009 3 / /Widget /Widget (

40. : .

41. ✤ : ✤ : ✤ :

42.

43. Facebook—— MySpace) Bebo ( ) MySpace

44.

45. :

46. & Source: “CyWorld” Plus8Star by Benjamin Joffe

47. : IM SMS IM QQ , QQ IM QQ.com QQ , QQ , QQ QQ QQ 2.5G, , WAP MMORPG

48. ( ) FACEBOOK Dr Bernard Leong , Thymos Capital LLP & , SGEntrepreneurs

49. • Facebook : Mark Zuckerburg, Chris Hughes • : 7.16 ( , ) • : 30 (2008) • 120 , 8.5 1 30 • :

50.

51. : 1,332,060,000 :1,166,900,000 Facebook , : 307,010,000 Facebook:250,000,000 : 230,781,846 Source: AllFacebook.com

52. Facebook 2007 2008 2009 : : : 19000000 28000000 69000000 : : : 7300000 11000000 18000000 : : : 6400000 9600000 19000000 : : : 1400000 3400000 12000000 : : : 890000 3200000 11000000 Source: AllFacebook.com

53. 5 Source: AllFacebook.com

54. ( ) 350 1047 ( ) 0 475 0 45% 250 400 10% 88.5% 1.75 2.77

55. 1. Facebook ? 2. Facebook 3. Facebook 4. Facebook 2009 , ?

56.

57. : http://www.bernardleong.com/ : bleongcw (at) gmail, mac Twitter: @bleongcw