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The Mysterious Art of the Content Inventory,[object Object],Deane Barker,[object Object],Content Management Practice Director,[object Object],Blend interactive,[object Object]
@gadgetopia,[object Object]
The reasons for a content inventory,[object Object],The different types of inventory,[object Object],Getting a list of all your content,[object Object],The information to track,[object Object],Challenges you’re going to encounter,[object Object],The Rolling Inventory,[object Object]
Why do a content inventory?,[object Object]
Why do a content inventory?,[object Object],To evaluate, implement, and execute a content strategy,[object Object]
Why do a content inventory?,[object Object],To guide or scope a re-development project,[object Object]
Why do a content inventory?,[object Object],To guide a content governance or operations management initiative,[object Object]
What are the different flavors of inventory?,[object Object]
What are the different flavors of inventory?,[object Object],Editorial.,[object Object],Review content for editorial value.,[object Object],How valuable is our content to the consumer?,[object Object],How well does the content serve our goals?,[object Object]
What are the different flavors of inventory?,[object Object],Census.,[object Object],Identify content to better track or manage it, or to scope a migration effort.,[object Object],How much content do we have?,[object Object]
What are the different flavors of inventory?,[object Object],Functional.,[object Object],Review content to determine the level of functionality present.,[object Object],How complicated is our content?,[object Object]
What are the different flavors of inventory?,[object Object],It’s very common for an inventory to mix the three goals.,[object Object]
How do we identify all our content?,[object Object]
How do we identify all our content?,[object Object],Manual or automated, depending on the size of the site.,[object Object]
How do we identify all our content?,[object Object],Drawbacks,[object Object],time-consuming,[object Object],easy to miss hard-to-find content,[object Object],Benefits,[object Object],simplest,[object Object],experience interacting with the content,[object Object],Manual – start at the home page, and keeping surfing,[object Object]
How do we identify all our content?,[object Object],Benefits,[object Object],Can be simple and fast.,[object Object],Drawbacks,[object Object],Requires a CMS,[object Object],What about content not in the CMS?,[object Object],Export– get a list from your CMS,[object Object]
How do we identify all our content?,[object Object],Benefits,[object Object],Nicely comprehensive,[object Object],Drawbacks,[object Object],Won’t catch authenticated, non-linked, or non-addressable content,[object Object],Crawl– get a list from a public or private spidering service or product,[object Object]
How do we identify all our content?,[object Object],The best solution will likely be a hybrid.,[object Object]
What questions should we be asking about our content?,[object Object]
What questions should be asking about every page?,[object Object],Because, eventually, you get down to columns on a spreadsheet.,[object Object]
What questions should be asking about every page?,[object Object],Identifier,[object Object],URL,[object Object],Title,[object Object]
What questions should be asking about every page?,[object Object],Try to re-use the identifier out of your CMS, if feasible.,[object Object]
What questions should be asking about every page?,[object Object],What type of content is it?  What “bucket” does it fit into?,[object Object]
What questions should be asking about every page?,[object Object],Who is the stakeholder behind this content? Who owns it?,[object Object]
What questions should be asking about every page?,[object Object],What format is the content in?  HTML or PDF?  Free-form or structured?,[object Object]
What questions should be asking about every page?,[object Object],Where does the source content live?  In what repository?,[object Object]
What questions should be asking about every page?,[object Object],Who is the intended audience?,[object Object]
What questions should be asking about every page?,[object Object],What is the velocity of this content – how often does it change from both a creation and update standpoint?,[object Object]
What questions should be asking about every page?,[object Object],Why does it change?  What is the trigger that caused an update of this specific content, or more content of this type?,[object Object]
What questions should be asking about every page?,[object Object],Why does it change?  What is the trigger that caused an update of this specific content, or more content of this type?,[object Object]
What questions should be asking about every page?,[object Object],What are the security implications of this content?  Is it public?  If not, who can view it and why?,[object Object]
What questions should be asking about every page?,[object Object],Who can edit or delete this content, or add new content of this type?,[object Object],Evaluate this both organizationally and technically!,[object Object]
What questions should be asking about every page?,[object Object],Who can edit or delete this content, or add new content of this type?,[object Object]
What questions should be asking about every page?,[object Object],How much traffic does this content receive?,[object Object]
What questions should be asking about every page?,[object Object],Does this content have any value? If it doesn’t have value, why is it here?,[object Object]
ROT,[object Object],Redundant,[object Object],Obsolete,[object Object],Trivial,[object Object]
What questions should be asking about every page?,[object Object],If this content went away tomorrow, would anyone care?,[object Object]
What challenges will we face?,[object Object]
What challenges are we going to face?,[object Object],Getting a comprehensive inventory,[object Object]
What challenges are we going to face?,[object Object],Collaboration between multiple parties,[object Object]
What challenges are we going to face?,[object Object],Managing and documenting feedback and discussion,[object Object]
What challenges are we going to face?,[object Object],Keeping up with additions throughout the inventory process.,[object Object]
What challenges are we going to face?,[object Object],Getting information about content from the organization.,[object Object]
What challenges are we going to face?,[object Object],Making decisions about content at the individual or type level,[object Object]
What challenges are we going to face?,[object Object],Not all content has a URL,[object Object]
The End Product,[object Object]
The End Product,[object Object],Invariably a matrix of some sort.,[object Object],Often supplemented by some analysis document.,[object Object]
The End Product,[object Object],If multiple parties are involved, consider a single-source tool.,[object Object]
The End Product,[object Object],Can you use metadata in your CMS to store content inventory data?,[object Object]
The Rolling Inventory,[object Object],Or, how to keep it going…,[object Object]
The Rolling Inventory,[object Object],At least once per quarter, take some time to inventory new content.,[object Object]
The Rolling Inventory,[object Object],Set policy-based review dates on all new content.,[object Object]
About Me,[object Object],Deane Barker,[object Object],Email: deane@blendinteractive.comBlog: gadgetopia.com,[object Object],Twitter: @gadgetopia,[object Object]

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"The Mysterious Art of the Content Inventory" - Gilbane San Francisco 2010

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Editor's Notes

  1. To answer questions about your content
  2. HTML or PDF has a huge impact on migratbility
  3. Helps with government and operations management.
  4. Budget timeHave organizational authority to askHave authority to make a decision when there’s no compliance
  5. 400 press releasesEditorial – yes, go through each oneCensus – no, just get the total numberFunctional – no, so long as I know what one looks like, it doesn’t matter how many there are