See how to methodically and radically improve your conversion rate through quantitative and qualitative tools like Google Analytics, Website Optimizer, Crazy Egg, 4Q Survey and more.
3. March 22, 2009 Blast Advanced Media | www.blastam.com | (916) 724-6701 15 Benefit Cost Increase Conversion Buy More Traffic X 1 time 1 time What’s the best plan of action? 1 time Forever Forever!!!!
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5. March 22, 2009 Blast Advanced Media | www.blastam.com | (916) 724-6701 17 FREE Tools Analytics - Website Optimizer - 4Q Survey How do you increase conversion? Pyramid Credit: Future Now Fix what is broken first! Biggest Conversion Gains
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10. 5 March 22, 2009 Blast Advanced Media | www.blastam.com | (916) 724-6701 20 1 – Measure & Analyze Website Optimization Strategy ** Repeat Indefinitely ** 2 – Get to Know Audience 5 – Setup & Run Tests 4 – Make & Track Changes 3 – Identify & Prioritize Issues
13. Where are people abandoning in the process? Weakest Link in Checkout Funnel
14. Complete Arkangel Shakespeare Searches 119 Sales 0 Setup “Site Search” Tracking in Google Analytics Are they finding it and buying? What are your users looking for?
42. How achievable is this really? Key Funnel Step & Top Landing Page 17 Destination Pages on site Before After Conversion Rate 3% 19% Increased Conversion 591%
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52. Twitter @blastam Website Optimization Blog www.blastam.com/blog Website Optimization Platform www.motivitycms.com Thank you! Top 50 Tips for What to Test www.blastam.com/blog Email [email_address]
Don’t Increase Ad Spend! Conversion Delivers! Maximized sales conversion is a competitive advantage Best bang for your buck Multiplier effect Higher conversion = higher profitability = higher marketing budget = more traffic = higher profitability
Consider pricing
Don’t Assume – Ask Your Actual Users
Test with real people Watch what they do, where they go, how they get to where they’re going Identify points of frustration or hesitation Best Practices are starting point, they are not rules, you must Test! (ex. assurance messaging negligible) Enlist Friends Family Staff (not cursed by knowledge) Only 15-30 minutes Inexpensive Tools Watch and take notes Camtasia to record (capture more details)
Blurry image vs clear image
Squeeze More Sales Out of Your Existing Online Campaigns I Given the economic downturn, learn how companies are using the latest tools, like Google Website Optimizer and others, to maximize online sales without increasing their ad spend. Three internet retailing companies will discuss how they are increasing the ROI of their ad campaigns in these tight budgetary times.