This document contains 5 draft designs for a double-page spread and advertisement for a comic book magazine. The designs went through several iterations based on feedback and suggestions. The final draft of the double-page spread uses a simple orange and white color scheme with comics in the background. The final advertisement draft features a woman in front of obscured comics, with text in an orange box promoting a documentary series.
4. -I wanted to have a dark colour scheme (black/red mostly), dynamic, glossy looking and quite active, also much like the pages of a comic book. -I wanted it to be mostly visual, to catch the readers eye with a snappy title. -Problem:The background is boring and quite blank, i what make it look fuller. -The images are are relevant, but not as interesting.
7. -Zane suggested that we connect the Ad and the double page spread even more through imagery, so, as you may faintly see in the background, i have used the same image of the girl that he used in his Ad. It's quite subtle but effective because it's a good 'filler', you may not notice it when it's there, but like in the first draft, when it's not there, it looks a little more empty and unfinished. -I also used a second picture i found myself. These enhance the edginess and dark style we have.
10. -I used the same layout but tweaked it a little to improve on it. -There isn't much difference but for this I used paint.net, because I don't have indesign at home. It looks a little better this way.
13. -This hasn't been properly looked at, but i believe that we should change the colour scheme to orange and white, like the logo. It would work better in terms of design.
17. -More colourful -Feminine but not threatening to men. -Again, 'comicy' but sending out a serious message, in tone with the production. -Simple, bold language in a 'comic' font, but still serious. -This is much to basic and uninformative.
20. The documentary is about Women being treated unfairly, and there is evidence of that, but people's opinions differ, so it's about exploring that issue. That and showing, rather than talking about comics culture too. I don't think that the text on my add can be that explicit, as on the first draft. Here is what I had in mind, something with our logo, and the channel that produces our logo. More 4 does a lot of documentaries, so I thought this would be appropriate.
23. -It was suggested that instead of having a lot of women on the page there should be only one. This looks more like a 'children's TV show advertisement', which I slightly agree with. It needs to be more mature. -However it is about comics.
26. -I've gone with zane's idea of having comic books in the picture. -I've used the picture of a woman in the centre, which was always the original idea, but I've blurred her out in the front to give the idea of woman obscured in comics. I was worried that if i blurred the comics in the back people might not be able to tell what they were. EBI: It's too busy, and should be a little simplified, the woman in the front shouldn't be blurred.
29. -For this, I've stuck with the idea of having a woman at the centre of the add. and used Zane's idea of the comics, and also added his text and text style to the add. I've also changed the colour to orange to match the logo. -This time I've kept the woman clear, and obscured the background a little with her hair. I've kept the comicy box style for the lettering (art by Dustin Nguyen).
